Fwd: PATA Smart World Trainings - 25 & 26 August - Marketing & Business Development

[ျမန္မာႏိုင္ငံဧည့္လမ္းညြန္မ်ားအသင္း MTGA]

---------- Forwarded message ----------
From: Myanmar Tourism Federation <mtf.myanmartou...@gmail.com>
Date: Wed, 13 Aug 2014 15:50:32 +0630
Subject: PATA Smart World Trainings - 25 & 26 August - Marketing &
Business Development
To:

Dear All,

Please could you share this information to anyone who will be interested to
attend the "Marketing" and "Business Development" trainings by PATA Smart
World Training, Myanmar Tourism Federation and Myanmar Hotelier Association
(Yangon Zone).

Please see the detailed information of the trainings in the information
sheet as mentioned below.

Kindly note that the trainings will be conducted only if there is at least
25 participants.

Best regards,
Myanmar Tourism Federation


"FINAL FINAL FINAL" — SmartWorld Training & Corporate Development
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PATA & MTF endorsed public training courses in Yangon in Aug
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25-26 Aug (Mon, Tue)
Choose Your Training Topic:

- Smart Marketing Skills
<#147ce3fef2833c70_147ce3c63e3d255c_147ce1cbe400722c_147ce12474a1f339_147cd8a08edbe238_147ca117fa066422_SMktS>
(1
day: 25 Aug)
- Smart Business Development
<#147ce3fef2833c70_147ce3c63e3d255c_147ce1cbe400722c_147ce12474a1f339_147cd8a08edbe238_147ca117fa066422_SBD>
(1
day: 26 Aug)

Each workshop has a limited number of participants (30) so you are advised
to confirm the booking and pay as soon as possible. We look forward to
training you.

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*Our Training Venue: Central Hotel Yangon*

335-357 Bogyoke Aung San Road, Yangon
Tel: 1 241 001-20

www.centralhotelyangon.com
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*For
more information please contact Ms Moe Moe Lwin from Myanmar Tourism
Federation (admo...@gmail.com <admo...@gmail.com>, 01 855 1012)*
*Trainer
Profile:*

Mr. David Michael Hoffman (Davy) has over 20 years of combined experience
in the corporate field, as well as training/teaching. He has been on the
faculty at Bangkok University International College since 2012 developing
and teaching tourism and Internet marketing curricula. During the 1990s, he
played a key role in developing tourism and marketing strategies for
Mexico’s Ministry of Tourism. He worked with both public and private
sectors' destination stakeholders in Mexico’s 10 major destinations,
developing and deploying content delivery systems that captured sales lead
data and promoted inbound arrivals from North America. He currently
consults for a handful of independently owned hotels, and designs and
writes content for a global inbound tour operator based in Thailand. He has
also consulted for the Royal Thai Navy and private sector companies in
Thailand.
*Smart Marketing Skills (Monday, 25 August)*

*Learning Objective:*
To cover important and basic fundamental principles of
Marketing. Participants will learn about the elements of marketing and how
they are inter-connected. They will learn and apply marketing terms and
concepts, give solid foundation in marketing and planning to make marketing
their career. After attending the course, participants will feel much more
confident and equipped to develop a marketing plan with appropriate
strategies. This course is also relevant for participants who do not have
any marketing background.

*Who Should Attend:*
Personnel who are starting their career in marketing and those who are
involved in marketing planning and strategies formulation. This includes
middle level executives and managers who are accountable for achieving the
marketing objectives and targets of the organisation. Small business owners
are also welcome.

*Training Topics:*

- Marketing & Marketing Management Concepts
- The Changing Marketing Landscape
- Strategic Planning
- Conducting Marketing Research
- Understanding & Profiling Customers
- Product Management
- Pricing Strategies
- Channel Management
- Communications & Promotions

*Language:*
English

*Deliverables:*

- 1 days of practical, interactive and intensive training.
- Hard copy workshop training handbook (in English language).
- Certificate of Training.
- Chinese set menu lunch and 2 coffee breaks (provided by the training
venue).

*Cost: *
MMK 120,000/pax (non-refundable). *Registration will close on Thursday,
21-Aug-2014.* *Myanmar Training Workshops Photo Gallery*
<http://smartworldtraining.com/index.php/component/k2/item/246-scs-eng-park-royal-yangon-jun-2014?utm_source=SmartWorld+Training&utm_campaign=95ab07cbb0-Promo_Public_Aug_2014_Myanmar_PATA&utm_medium=email&utm_term=0_345b9b2b89-95ab07cbb0->
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*Smart
Business Development (Tuesday, 26 August)*

*Learning Objective:*
Introduce participants to the world of Business Development and to develop
an understanding of how Businiess Development contributes to a company's
growth. Participants will be exposed to Business Develpment processes,
models, and essential terminology.

*Who Should Attend:*
Personnel who are starting their career in business development and those
who are accountable for achieving sales targets of the organization. Small
business owners are also welcome.

*Training Topics:*

- Growth Models
- Objectives, Strategies, Tactics
- Planning Models
- Project Pipeline
- Organic Growth vs. Growth through Mergers and Acquisitions
- Networking
- Innovation

*Language:*
English

*Deliverables:*

- 1 days of practical, interactive and intensive training.
- Hard copy workshop training handbook (in English language).
- Certificate of Training.
- Chinese set menu lunch and 2 coffee breaks (provided by the training
venue).

*Cost: *
MMK 120,000/pax (non-refundable). *Registration will close on Thursday,
21-Aug-2014.* *Video Testimonials From Myanmar Clients*
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*MYANMAR TOURIST GUIDES ASSOCIATION ( MTGA )*