Nyi Nyi
Thomas Latt
~ an asian tour operator AATO ~
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thaungthweegi
Sent from Huawei Mobile
Thomas Latt <thomas...@gmail.com> wrote:
>Alamak!
>
>
>
>~ an asian tour operator AATO ~
>“Kilometers are shorter than miles. Save gas, take your next trip in
>kilometers.” –* George Carlin.*
>
>On Thu, Sep 11, 2014 at 9:16 PM, 'Nyi Nyi' via Travel Myanmar (Tourism
>information, activities, idea exchange inside Burma) <
>travel...@googlegroups.com> wrote:
>
>> Malaysia’s beleaguered national flag carrier has changed the wording of an
>> online contest after Netizens criticised it for being insensitive to those
>> who died in the twin disasters suffered by the airline this year that
>> claimed 537 lives.
>>
>> Six months since the unexplained loss of Flight MH370, the carrier
>> launched the campaign asking Australian and New Zealand customers to
>> describe in 500 words or less, "What and where would you like to tick off
>> on your ‘bucket list’, and explain why?"
>>
>> All very good except that someone in that long chain of PR decision-making
>> failed to bring to notice the poor choice of words. The term "bucket list"
>> is typically used to refer to a list of things someone should do before
>> they die. PRWeek asked Malaysia Airlines how it failed to detect the poor
>> choice of words but it did not respond.
>>
>> "This kind of error is exactly what Malaysia Airlines didn't need right
>> now," corporate comms consultant and founder of BlackLab marketing
>> communications Adam Murray told PRWeek. "They are so focused on the big
>> issues they have recently faced that they let a small but crucial detail
>> slip. The result: embarrassment at best and offence to consumers at worst".
>>
>> Read more on PR Week
>> <http://www.prweek.com/article/1310792/malaysia-airlines-renames-bucket-list-contest>
>>
>>
>> [image: image]
>> <http://www.prweek.com/article/1310792/malaysia-airlines-renames-bucket-list-contest>
>>
>>
>>
>>
>>
>> Malaysia Airlines renames "bucket list" contest
>> <http://www.prweek.com/article/1310792/malaysia-airlines-renames-bucket-list-contest>
>> Malaysia Airlines renames
>> View on www.prweek.com
>> <http://www.prweek.com/article/1310792/malaysia-airlines-renames-bucket-list-contest>
>> Preview by Yahoo
>>
>>
>>
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>>
>
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