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By Sujadi Siswo |
Posted: 22 January 2013 1756 hrs
YANGON: Myanmar's tourism industry is booming, following the country's economic and political reform. Latest data from the Myanmar Tourism Federation has shown a record 1 million tourists visited Myanmar last year. But
industry players warn the country isn't yet ready to receive a huge
inflow of visitors, as the tourism infrastructure is still
under-developed.
For the last four decades, international
visitors could only enjoy Myanmar's panoramic sights in the presence of
government minders. Getting a tourist visa was also not easy.
Even those trying to promote tourism in the country had a tough time.
Phyoe
Wai Yar Zar, chairman of the Myanmar Marketing Committee, said: "When
we approached some tour operators, they simply said 'we are not going to
promote your country'. "We have faced such rejections many times. But we do not despair. We keep on promoting Myanmar in international trade shows."
Myanmar was only able to attract 200,000 international tourists a year. But that changed dramatically after the government undertook political and economic reform two years ago.
A
record 1 million international tourists visited Myanmar last year - a
staggering jump of five times its average annual arrivals. Dr
Aung Myat Kyaw, chairman of the Myanmar Travel Association, said: "We
never actually expected this increase because the numbers have been
stagnant for so many years. So we never expected this jump."
Almost
two-thirds of the international tourists come through Yangon
International Airport - the main gateway for overseas visitors. The remainder pass through the country's border checkpoints with China and Thailand.
The French top the European visitors. But overall, it is the Asians who make up the majority of international arrivals. Yan
Min, chairman of the Myanmar Tourism Federation, said: "The top markets
are China, Thailand, Malaysia, Korea, Japan and Singapore."
The Myanmar government is already preparing to receive even more visitors from ASEAN countries in 2015. That is when an open skies policy will be introduced and visa requirements lifted under the ASEAN Community Plan.
But industry players are not sure Myanmar is ready for an influx of tourists.
Mr
Phyoe said: "We need more hotels - international standard hotels. We do
have hotels run by Myanmar nationals. But we need to upgrade the skills
of those running the hotels and we also need to expand the number of
rooms." The urgent need to develop tourism infrastructure has
spurred the Myanmar Tourism Federation to hold the country's first
Hospitality and Tourism Conference in Yangon next month.
The ideas generated from that will be used to draw up the government's tourism master plan. Besides
the majestic Shwedagon, the Sule Pagoda is another tourist attraction
in Yangon. But Myanmar has much more to offer beyond the former capital.
It is now about getting them ready to receive an expected influx of
visitors.
- CNA/ms