Thomas Latt
Wednesday 15th October 2014
Myanmar launches destination management plan for Inle Lake
Myanmar's Institute for Integrated Development and
the Ministry of Hotels and Tourism has revealed details of its first
ever destination management plan, designed to spur tourism growth for
the Inle Lake region.
The strategy will focus on sustainable tourism development, heritage conservation, infrastructure marketing and promotion.
U
Htay Aung, union minister for Hotels and Tourism said: "Inle Lake is
our natural heritage and no one will visit Myanmar if our natural
heritage becomes extinct. We should make a collective push to maintain
our landmarks"
"Destination management looks beyond hotels and
attractions and also includes infrastructure, education, environmental
management and employment for local people," Htay Aung added.
The Inle Lake region is one of Myanmar's major tourist draws, welcoming around 250,000 visitors last year.
In
line with the 2013 Myanmar Tourism Master Plan, the program will seek
state and private investment to boost infrastructure, and improve
environmental management and tourist amenities in the region.
~ AATO ~