Table 2.4 Information sources consulted prior to departure by traveller type
Information sources consulted |
Backpacker |
Traveller |
Tourist |
Significance level |
Internet |
77.3 |
70.7 |
64.0 |
0.000 |
Family, friends |
66.8 |
72.3 |
74.5 |
0.008 |
Guide books |
60.5 |
29.9 |
19.1 |
0.000 |
Travel agency |
28.5 |
36.3 |
43.1 |
0.000 |
Previous visit |
21.7 |
33.3 |
27.8 |
0.000 |
Newspaper, magazine |
20.6 |
24.1 |
23.9 |
ns |
Tour operator brochure |
12.3 |
11.0 |
15.9 |
0.048 |
Tourist board |
11.5 |
11.8 |
11.3 |
ns |
TV, radio |
10.2 |
9.9 |
12.3 |
ns |
Airline |
8.6 |
10.6 |
13.1 |
ns |
Trade shows |
1.4 |
1.4 |
1.8 |
ns |
Table 2.3 Accommodation use by traveller type
Accommodation type |
% Respondents |
||
|
Backpackers |
Travellers |
Tourists |
Backpacker hostels |
69 |
19 |
8 |
Youth hostels |
36 |
16 |
12 |
Friends and relatives |
29 |
50 |
40 |
Independent guest house |
23 |
13 |
9 |
Camping |
19 |
11 |
7 |
Hotels |
18 |
32 |
53 |
Bed and breakfast |
14 |
16 |
12 |
Self catering |
6 |
10 |
8 |
Campervan |
1 |
1 |
1 |
Table 2.5 Average daily spend in destination by traveller type
|
Traveller type (%) |
|
||
Average daily expenditure (US$) |
Backpacker |
Traveller |
Tourist |
Total |
$50–10 |
23.4 |
21.9 |
19.8 |
22.0 |
$11–20 |
34.3 |
32.5 |
29.9 |
32.7 |
$21–30 |
22.4 |
20.2 |
22.7 |
21.3 |
$31–40 |
9.9 |
12.1 |
10.2 |
11.1 |
$41–50 |
7.1 |
7.5 |
7.3 |
7.3 |
Over $50 |
2.8 |
5.8 |
10.2 |
5.6 |
Total |
100 |
100 |
100 |
100 |
Motivation for undertaking last main trip by traveller types
especially Backpakers and Tourists
(scale: 1 = of no importance, 5 = very important)
Motivation: I went on trip to: |
Traveller type |
|
||
|
Backpacker |
Traveller |
Tourist |
Total |
Explore other cultures |
4.6 |
4.4 |
4.2 |
4.4 |
Experience excitement |
4.3 |
4.1 |
4.0 |
4.2 |
Increase my knowledge |
4.1 |
4.0 |
3.8 |
4.0 |
Relax mentally |
3.9 |
3.8 |
4.0 |
3.8 |
Have a good time with friends |
3.7 |
3.7 |
3.7 |
3.7 |
Interact with local people |
3.9 |
3.7 |
3.4 |
3.7 |
Challenge my abilities |
3.9 |
3.7 |
3.2 |
3.7 |
Build friendships with others |
3.6 |
3.6 |
3.3 |
3.6 |
Visit friends and relatives (VFR) |
2.9 |
3.7 |
3.5 |
3.4 |
Use my imagination |
3.7 |
3.4 |
3.0 |
3.4 |
Avoid hustle and bustle |
3.5 |
3.4 |
3.4 |
3.4 |
Find myself |
3.4 |
3.3 |
3.0 |
3.3 |
Relax physically |
3.2 |
3.3 |
3.5 |
3.3 |
Develop close friendships |
3.1 |
3.3 |
3.0 |
3.2 |
Associate with other travellers |
3.5 |
3.0 |
2.9 |
3.1 |
Be in a calm atmosphere |
3.1 |
2.9 |
3.1 |
3.0 |
Use my physical abilities/skills |
3.2 |
2.9 |
2.7 |
3.0 |
Gain a feeling of belonging |
2.8 |
3.0 |
2.9 |
2.9 |
Contribute something to the places I visit |
2.7 |
2.8 |
2.5 |
2.7 |
Table 2.7 Percentage of respondents undertaking activities on last main trip by traveller type
Activity |
Traveller type (%) |
|
||
|
Backpacker |
Traveller |
Tourist |
Total |
Visiting historical sites, monuments |
84.5 |
74.6 |
72.7 |
77.3 |
Walking, trekking |
86.5 |
73.4 |
67.1 |
76.4 |
Sitting in cafes, restaurants |
68.4 |
74.3 |
71.8 |
72.0 |
Shopping |
62.6 |
74.1 |
80.3 |
71.6 |
Visiting museums |
72.3 |
66.4 |
62.5 |
67.6 |
Cultural events |
68.0 |
66.5 |
60.8 |
66.0 |
Hanging out on the beach |
63.8 |
54.2 |
54.2 |
57.2 |
Nightclubs |
58.8 |
57.8 |
51.3 |
57.0 |
Observing wildlife/nature |
64.9 |
49.7 |
40.4 |
52.9 |
Sports activities/adrenaline |
33.2 |
25.5 |
22.0 |
27.3 |
Watching sport |
21.6 |
22.8 |
17.7 |
21.6 |
Learning language |
11.6 |
18.9 |
10.8 |
15.3 |
Academic study |
12.3 |
15.1 |
8.1 |
13.1 |
Working as volunteer |
8.5 |
7.6 |
4.3 |
7.3 |
Earning money |
2.6 |
3.8 |
2.0 |
3.1 |
Total |
100 |
100 |
100 |
100 |
Table 2.8 Benefits gained from last main trip (scale: 1 = very little benefit,
5 = very much benefit)
Benefits gained from travel |
Mean score |
|
||
|
Backpacker |
Traveller |
Tourist |
Total |
Thirst for more travel |
4.6 |
4.4 |
4.3 |
4.5 |
Appreciation of other cultures |
4.4 |
4.3 |
4.0 |
4.3 |
More interest in learning about other cultures |
4.4 |
4.3 |
4.1 |
4.3 |
More tolerance of cultural difference |
4.3 |
4.1 |
3.8 |
4.1 |
Self knowledge and self awareness |
4.2 |
4.1 |
3.7 |
4.1 |
Self confidence |
4.1 |
4.0 |
3.6 |
4.0 |
Understanding of own culture |
4.1 |
4.0 |
3.6 |
3.9 |
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