Nicholas,
For the geo_area, if you use the rectangle form, it is defined as
geo_area=NORTHEAST_LAT_LON|SOUTHWEST_LAT_LON
E.g.
geo_area=35.80176,-78.64347|35.78061,-78.68218
If your bounds are always the same way, you can find the latitude and longitude coordinates of the corners you're interested in by going to Google Maps and right-clicking in the northeast corner of the area you're interested in and selecting "What's here?". The box on Google Maps will then show you the coordinates of that location. Then do the same for the southwest corner.
If you use the point and radius form, you can do the same, except instead of finding the corners right click on the center point of the map.