[News] [USA] J.CREW Pushes Transgendered Child Propaganda

[Stephanie Stevens]

Media Research Center, VA, USA

J.CREW Pushes Transgendered Child Propaganda

Women's clothing company highlights pink nail-polish wearing boy in
promotional email

By Erin R. Brown

Friday, April 08, 2011 12:37 PM EDT

J.CREW, a popular preppy woman's clothing brand and favorite
affordable line of first lady Michelle Obama, is targeting a new
demographic - mothers of gender-confused young boys. At least, that's
the impression given by a new marketing piece that features blatant
propaganda <http://www.jcrew.com/womens_feature/Jennaspicks.jsp>
celebrating transgendered children.

An email sent to customers on Tuesday, April 5th contained a promotion
for free shipping if the customer spends $150 or more. The email also
contained a feature called 'Jenna's favorites,' highlighting special
selections by J.CREW designer Jenna Lyons. Jenna selected a striped
long-sleeve t-shirt, and hot pink nail polish by Essie, modeled by her
young son.

In the feature, Jenna is pictured with her adorable curly-haired son
Beckett, and the two are seen giggling with Jenna holding Beckett's
feet, containing hot pink painted toe-nails. 'Lucky for me, I ended up
with a boy whose favorite color is pink,' read Jenna's quote. 'Toenail
painting is way more fun in neon.'

Not only is Beckett likely to change his favorite color as early as
tomorrow, Jenna's indulgence (or encouragement) could make life hard
for the boy in the future. J.CREW, known for its tasteful and modest
clothing, apparently does not mind exploiting Beckett behind the
façade of liberal, transgendered identity politics.

Propaganda pushing the celebration of gender-confused boys wanting to
dress and act like girls is a growing trend, seeping into mainstream
culture. NBC's Today show on January 3 featured a segment on the
'Princess Boy' <http://www.mrc.org/cmi/articles/2011/NBC_Promotes_Princess_Boy_Propaganda.html>
in which five-year-old Dyson Kilodavis was seen twirling in pink
ballerina tutu, much to the delight of his mother Cheryl and host
Meredith Vieira.

h/t Hayley McConnell

--
About the MRC
http://www.mrc.org/about/about.aspx
--

© 2011 Media Research Center

http://www.mrc.org/cmi/articles/2011/JCREW_Pushes_Transgendered_Child_Propaganda_.html

[Stephanie Stevens]

Culture and Media Institute, VA, USA

By Erin R. Brown

façade of liberal, transgendered identity politics. One has to wonder
what young boys in pink nail polish has to do with selling women's
clothing.

Propaganda pushing the celebration of gender-confused boys wanting to
dress and act like girls is a growing trend, seeping into mainstream
culture. NBC's Today show on January 3 featured a segment on the
'Princess Boy <http://www.mrc.org/cmi/articles/2011/NBC_Promotes_Princess_Boy_Propaganda.html>
' in which five-year-old Dyson Kilodavis was seen twirling in pink
ballerina tutu, much to the delight of his mother Cheryl and host
Meredith Vieira.

h/t Hayley McConnell