AOA in Melbourne

[Mal Rowe]

Melbourne practice for many years has been to not allow all over advertising on the most recent trams, but that has now changed with the AOA now appearing on the E class.  Pic attached.

I checked the new franchise agreement and it states:

... the Franchisee may apply Advertising except on:

(i) W Class Trams, other than Route 35 Trams, on which external Advertising is restricted to Advertising measuring 3.048 metres by 0.609 metres on the 4 side saloon panels; and
(ii) Route 35 Trams, on which the Franchisee acknowledges and agrees that Head, TfV has the exclusive rights to permit external Advertising and receive any income derived from such Advertising.

So there's nothing in the Franchise to stop ads being applied to most trams. including the G class.

... and any revenue from advertising on the City Circle goes to the Victorian Govt.

Mal Rowe - not pleased

[espee8800]

And you are not alone in your displeasure.

On Mon, 6 Jan 2025 at 13:26, Mal Rowe <mal....@gmail.com> wrote:

So there's nothing in the Franchise to stop ads being applied to most trams. including the G class.

... and any revenue from advertising on the City Circle goes to the Victorian Govt.

Mal Rowe - not pleased

-

cheers and best wishes,
David in Avenel.au,    
[Before you change anything, learn why it is the way it is.]

Virus-free.www.avg.com

[TP]

Keeping your latest model free from advertising for a while is a practice not confined to Melbourne. In Prague, I wondered how long they would keep their Škoda 15Ts pristine and it was not too many years.

There's one significant difference though - the windows are generally kept clear. It's called respect for your passengers, a quality notably absent in Australian transit operations. Except perhaps for Perth which, at least last time I saw, constrained advertising to a discreet panel.

https://live.staticflickr.com/65535/51403403906_61dcc26362_b.jpg

https://thumbs.dreamstime.com/z/perth-australia-july-volgren-cr-l-bus-based-mercedes-benz-oc-le-vehicle-transperth-transportation-company-fremantle-254555157.jpg

Tony P

[noe...@iinet.net.au]

Thanks to the previous incumbent, Victoria is broke so they need all the money they can get. Shelving the SRL would be a good start.


NMF

--
You received this message because you are subscribed to the Google Groups "TramsDownUnder" group.
To unsubscribe from this group and stop receiving emails from it, send an email to tramsdownunde...@googlegroups.com.
To view this discussion visit https://groups.google.com/d/msgid/tramsdownunder/CAGmZ6yOx%2BEhEcJJpx3toLxdTpwfmCR8i7RHaW1XtRErKv-0Onw%40mail.gmail.com.

[TP]

Like Sydney (and Perth), Melbourne has reached a point where they need those circumferential rail lines, so I see the SRL as vital to the functionality of the city. The financial situation for Victoria is depressing though.

Tony P

[espee8800]

Has everyone forgotten Covid 19.   Put a huge dent into incomes everywhere.

On Monday, 6 January 2025 at 14:39:23 UTC+11 noe...@iinet.net.au wrote:

Thanks to the previous incumbent, Victoria is broke so they need all the money they can get.

--

cheers and best wishes,
David in Avenel.au,    
[Before you change anything, learn why it is the way it is.]

Virus-free.www.avg.com

[David Batho]

Whilst there are apparently some questions over how the SLR was conceived (if you can believe The Age), I think you are on the money there, Tony. I suspect a lot of road traffic is radial rather than competing with the existing rail/metro lines.

It’s a pity that the Sydney Metro wasn’t used for that purpose, although I understand the existing heavy rail was reaching capacity. I suspect, however, that the cost will hamstring any future development of a radial network, although the new airport link works in that way to some extent.

David

[David Batho]

Yes. Good point.

David

[TP]

David, Sydney Metro M1 line is similar to SLR in concept and is the first section of a huge loop that will circle the metropolitan area from Macarthur (Campbelltown) in the SW, to the NW, across North Ryde, through the Sydney CBD and out to Bankstown (with a plan for a further extension to Liverpool). So it will bisect the South Line, the Western Line and the Northern Line on its way around the outer metropolis. Unlike the SLR, it also takes on the appearance of a radial line in passing through the Sydney CBD, but this is because Sydney City is well to the east of the metropolis, not in the centre. The centre city of Sydney is Parramatta. The Western Sydney Airport metro is part of the outer loop and will eventually connect with M1 at Schofields on the Richmond Line.

Tony P