Stop Wasting Time and Money With Your Article Marketing
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Bill Platt
Jul 23, 2013, 12:15:14 PM7/23/13
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A Free-Reprint Article Written by: Bill Platt
Article Title:
Stop Wasting Time and Money With Your Article Marketing
See TERMS OF REPRINT to the end of the article.
Article Description:
Online marketers are always arguing for or against the value
of article marketing. Many will argue that article marketing
could provide real traffic and sales to ones' website, and
furthermore, article submission has the potential to offer
some serious SEO value to the marketers' websites. Many
more will tell you that article marketing is an utter waste
of time and money... The difference between those who do
well with article marketing and those who do not is usually
a matter of education, or lack thereof...
Additional Article Information:
===============================
1014 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2013-07-23 11:15:00
Written By: Bill Platt
Copyright: 2010-2013
Contact Email: mailto:comm...@thephantomwriters.com
Bill Platt's Picture URL:
http://www.thephantomwriters.com/x-images/bill_platt-2006.jpg
For more free-reprint articles by Bill Platt, please visit:
http://www.thePhantomWriters.com/recent/author/bill-platt.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/p/stop-wasting-advertising-dollars.shtml#get_code
---------------------------------------------------------------------
Stop Wasting Time and Money With Your Article Marketing
Copyright (c) 2010-2013 Bill Platt
Writing Puzzle
http://WritingPuzzle.com/
Online marketers are always arguing for or against the value of
article marketing. Many will argue that article marketing could
provide real traffic and sales to ones' website, and
furthermore, article submission has the potential to offer some
serious SEO value to the marketers' websites. Many more will
tell you that article marketing is an utter waste of time and
money...
The difference between those who do well with article marketing
and those who do not is usually a matter of education, or lack
thereof...
Those who succeed with article marketing generally know a few
things that others don't, and just as importantly, these people
understand the nature of the article marketing landscape.
Those who fail with article marketing do so for a number of
reasons, although most importantly, the reason for failure is
rooted in a lack of knowledge about how to truly make article
marketing work for them, and the lack of understanding about an
always shifting landscape of article marketing.
Other reasons many online marketers fail with article marketing:
* They think that one article is a good test of the technique.
Even the greatest baseball player in history (Ty Cobb) only
batted .367, which is just a hair over one hit for every three
"at bats".
Even the professional article marketers, who have a track record
of making hundreds of thousands of dollars with article
marketing, do not produce winners at the same level as Ty Cobb
provided hits... There are no article marketers who hit it out of
the park every time... As with anything else in life, article
marketing success is dictated by the Law Of Averages.
So consider this: If the professional article writers do not hit
it out of the park with every article, what makes YOU think that
your one article is a "good test" of the technique?
* People suppose that since article marketing is a method of
advertising, then they should "advertise" in their articles.
But, it does not work that way. People want information, so in
articles, we give them the information that they want. All
advertising should be reserved for the Authors' Resource Box
that follows the article - this is also where you will place your
anchor text links, to influence your websites' rankings in the
search engines.
* Press Releases are for sharing news about your company.
Articles are for sharing information that people want to know. In
your press release, you should mention the name of your company /
website inside the main body of text. But with articles, you
should only mention your company / website in the Authors'
Resource Box.
* If people will not want to read your article, reputable
publishers will not want to publish your article.
The Always Shifting Landscape
Websites that are willing to accept your articles directly fall
into two categories:
* Those who will publish anything; and
* Those who have editorial standards and are very selective
about the articles they are willing to accept from marketers...
Those who will publish anything generally find it difficult to
attract repeat visitors... Therefore, they find that attracting
visitors is a struggle that never ends.
This results in websites that do not provide profits to the
website owner... How many websites do you own where you will keep
pumping money into them, once you have come to the realization
that those websites will never turn a profit for you?
New website owners will frequently prepay up to two years of
domain registration and web hosting. As you can imagine, if after
two years the website has never turned a profit, the site will
close when its registration expires.
The other side of this coin is that if the website is not earning
money, the website owner will frequently quit working on it, well
before the website expires... So if it is an article directory,
don't be surprised when you realize that the website works, but
no one is home to approve your article submissions...
Those webmasters, who do have editorial standards, find
attracting and keeping visitors to be much easier... And as a
result, they find that earning a profit is not only realistic,
but it is a way of life...
Article Directories that have editorial standards, like Ezine
Articles, will continue to be around for a very long time. Chris
Knight has owned and operated EzineArticles.com at a profit since
November of 1999, and so long as he continues to exercise his
perogative to have editorial standards, you can bet that he will
continue to attract repeat visitors and to earn a profit from his
website.
Quality information is the key to the survival of websites and to
writing articles that will stand the test of time, delivering a
lifetime of traffic and sales.
Here Today... Gone Tomorrow...
If for one minute, you rely on websites that will publish
anything, to make your article marketing campaigns work for you,
then you will find that most of your article submission efforts
will be wasted...
The owners of a vast majority of the Article Directories are not
even approving the articles that have been submitted to them...
And even if they are approving articles, most of those websites
that will accept your article submissions will close within two
years, due to a lack of profits, resulting from a lack of
editorial standards on the part of the website owner.
The vast majority of websites, which accept articles from the
public, stop approving articles within just a few months...
Thereafter, when the domain expires, the website and your
articles on it will disappear into the dust bin of history...
In Conclusion...
If you focus only on you or your products / website in your
articles, then you will have no one to blame for your failure,
but you...
But, if you focus on providing your readers information that they
can use and will enjoy reading, then your article marketing
campaigns could provide the level of success to you that you
seek, just as it has provided success to the many authors, whose
names you know and websites you recognize by name...
---------------------------------------------------------------------
At http://WritingPuzzle.com/ you will find more training materials for article
marketers. If you are more interested in writing and publishing books, then
you may find http://ProfessionalBookMarketing.com/ to be your perfect
cup of tea. Bill Platt has been teaching other writers how to create content
that gets the reader's attention and how to promote themselves online, since
early 2001. Subscribe to his mailing list here:
http://PlattPublishing.com/offers/KWA.php
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/stop-wasting-advertising-dollars.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Bill Platt can be reached at:
comm...@thephantomwriters.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:comm...@thephantomwriters.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* Traffic-and-Subs...@googlegroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Bill Platt
http://WritingPuzzle.com/
---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------
Article Title:
Stop Wasting Time and Money With Your Article Marketing
See TERMS OF REPRINT to the end of the article.
Article Description:
Online marketers are always arguing for or against the value
of article marketing. Many will argue that article marketing
could provide real traffic and sales to ones' website, and
furthermore, article submission has the potential to offer
some serious SEO value to the marketers' websites. Many
more will tell you that article marketing is an utter waste
of time and money... The difference between those who do
well with article marketing and those who do not is usually
a matter of education, or lack thereof...
Additional Article Information:
===============================
1014 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2013-07-23 11:15:00
Written By: Bill Platt
Copyright: 2010-2013
Contact Email: mailto:comm...@thephantomwriters.com
Bill Platt's Picture URL:
http://www.thephantomwriters.com/x-images/bill_platt-2006.jpg
For more free-reprint articles by Bill Platt, please visit:
http://www.thePhantomWriters.com/recent/author/bill-platt.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/p/stop-wasting-advertising-dollars.shtml#get_code
---------------------------------------------------------------------
Stop Wasting Time and Money With Your Article Marketing
Copyright (c) 2010-2013 Bill Platt
Writing Puzzle
http://WritingPuzzle.com/
Online marketers are always arguing for or against the value of
article marketing. Many will argue that article marketing could
provide real traffic and sales to ones' website, and
furthermore, article submission has the potential to offer some
serious SEO value to the marketers' websites. Many more will
tell you that article marketing is an utter waste of time and
money...
The difference between those who do well with article marketing
and those who do not is usually a matter of education, or lack
thereof...
Those who succeed with article marketing generally know a few
things that others don't, and just as importantly, these people
understand the nature of the article marketing landscape.
Those who fail with article marketing do so for a number of
reasons, although most importantly, the reason for failure is
rooted in a lack of knowledge about how to truly make article
marketing work for them, and the lack of understanding about an
always shifting landscape of article marketing.
Other reasons many online marketers fail with article marketing:
* They think that one article is a good test of the technique.
Even the greatest baseball player in history (Ty Cobb) only
batted .367, which is just a hair over one hit for every three
"at bats".
Even the professional article marketers, who have a track record
of making hundreds of thousands of dollars with article
marketing, do not produce winners at the same level as Ty Cobb
provided hits... There are no article marketers who hit it out of
the park every time... As with anything else in life, article
marketing success is dictated by the Law Of Averages.
So consider this: If the professional article writers do not hit
it out of the park with every article, what makes YOU think that
your one article is a "good test" of the technique?
* People suppose that since article marketing is a method of
advertising, then they should "advertise" in their articles.
But, it does not work that way. People want information, so in
articles, we give them the information that they want. All
advertising should be reserved for the Authors' Resource Box
that follows the article - this is also where you will place your
anchor text links, to influence your websites' rankings in the
search engines.
* Press Releases are for sharing news about your company.
Articles are for sharing information that people want to know. In
your press release, you should mention the name of your company /
website inside the main body of text. But with articles, you
should only mention your company / website in the Authors'
Resource Box.
* If people will not want to read your article, reputable
publishers will not want to publish your article.
The Always Shifting Landscape
Websites that are willing to accept your articles directly fall
into two categories:
* Those who will publish anything; and
* Those who have editorial standards and are very selective
about the articles they are willing to accept from marketers...
Those who will publish anything generally find it difficult to
attract repeat visitors... Therefore, they find that attracting
visitors is a struggle that never ends.
This results in websites that do not provide profits to the
website owner... How many websites do you own where you will keep
pumping money into them, once you have come to the realization
that those websites will never turn a profit for you?
New website owners will frequently prepay up to two years of
domain registration and web hosting. As you can imagine, if after
two years the website has never turned a profit, the site will
close when its registration expires.
The other side of this coin is that if the website is not earning
money, the website owner will frequently quit working on it, well
before the website expires... So if it is an article directory,
don't be surprised when you realize that the website works, but
no one is home to approve your article submissions...
Those webmasters, who do have editorial standards, find
attracting and keeping visitors to be much easier... And as a
result, they find that earning a profit is not only realistic,
but it is a way of life...
Article Directories that have editorial standards, like Ezine
Articles, will continue to be around for a very long time. Chris
Knight has owned and operated EzineArticles.com at a profit since
November of 1999, and so long as he continues to exercise his
perogative to have editorial standards, you can bet that he will
continue to attract repeat visitors and to earn a profit from his
website.
Quality information is the key to the survival of websites and to
writing articles that will stand the test of time, delivering a
lifetime of traffic and sales.
Here Today... Gone Tomorrow...
If for one minute, you rely on websites that will publish
anything, to make your article marketing campaigns work for you,
then you will find that most of your article submission efforts
will be wasted...
The owners of a vast majority of the Article Directories are not
even approving the articles that have been submitted to them...
And even if they are approving articles, most of those websites
that will accept your article submissions will close within two
years, due to a lack of profits, resulting from a lack of
editorial standards on the part of the website owner.
The vast majority of websites, which accept articles from the
public, stop approving articles within just a few months...
Thereafter, when the domain expires, the website and your
articles on it will disappear into the dust bin of history...
In Conclusion...
If you focus only on you or your products / website in your
articles, then you will have no one to blame for your failure,
but you...
But, if you focus on providing your readers information that they
can use and will enjoy reading, then your article marketing
campaigns could provide the level of success to you that you
seek, just as it has provided success to the many authors, whose
names you know and websites you recognize by name...
---------------------------------------------------------------------
At http://WritingPuzzle.com/ you will find more training materials for article
marketers. If you are more interested in writing and publishing books, then
you may find http://ProfessionalBookMarketing.com/ to be your perfect
cup of tea. Bill Platt has been teaching other writers how to create content
that gets the reader's attention and how to promote themselves online, since
early 2001. Subscribe to his mailing list here:
http://PlattPublishing.com/offers/KWA.php
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/stop-wasting-advertising-dollars.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Bill Platt can be reached at:
comm...@thephantomwriters.com
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:comm...@thephantomwriters.com
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* Traffic-and-Subs...@googlegroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Bill Platt
http://WritingPuzzle.com/
---------------------------------------------------------------------
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---------------------------------------------------------------------
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