Blog Management - Go Blog Wild
Enzo F. Cesario
Article Title:
Blog Management - Go Blog Wild
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Article Description:
Maintaining a blog is about much more than simply presenting
the latest news in the life of a person or a brand. A good
blog is about conveying the writer's personality and
interests to his audience. To that end, the comments section
should be one of the liveliest parts of a blog.
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Distribution Date and Time: 2011-08-06 10:00:00
Written By: Enzo F. Cesario
Copyright: 2011
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Blog Management - Go Blog Wild
Copyright (c) 2011 Enzo F. Cesario
BrandSplat
http://www.Brandsplat.com/
Maintaining a blog is about much more than simply presenting the
latest news in the life of a person or a brand. A good blog is
about conveying the writer's personality and interests to his
audience. To that end, the comments section should be one of the
liveliest parts of a blog. In addition, there should be an array
of links available to promote similar or interesting sites for
the readers, and the content should be on-topic and creative.
One of the most interesting things about the web is the ease with
which people can organize events. Flash mobs are a great example
of this: A quick handful of tweets or SMS messages, and kids show
up at a public school to perform an elaborate dance routine in
protest against bullying. Blogging can take advantage of this
same phenomenon, using the web to advocate causes or interests
that appeal to their readers, increasing readership by making
waves in the online pool.
Blog-a-Thon
The original signature blogging event, and likely the one that
did the most work in bringing blogging to the mainstream that it
now enjoys, Blog-a-Thon is an annual, 24-hour event. Bloggers
sign up, then write posts continuously for 24 hours in order to
raise money for charity. Rules vary, such as writing a post per
hour, or having to write a guest post on another blog every third
hour. Donation schemes also vary, with some readers contributing
set amounts and others paying per post.
Above all, this is a charity event. But at the heart of it,
Blog-a-Thon is also a significant publicity tool. People used to
coming by a blog just a few times a week can check in constantly
with their favorite blogger. It's a creative challenge for the
writer, as well, both physically and mentally. It can do
wonderful things for a blogger's career, allowing them to
exercise their mind in unique ways and open up a kind of pressure
valve that overwhelms writer's block in a wave of pure content.
Blog-a-Thon took a hiatus in 2010, but is slated to return this
summer.
Blogging Circles
A blogging circle is very similar to a writing circle. A handful
of bloggers, typically at least 5 but potentially many more, get
together and agree to write on a particular topic. One begins the
chain, putting together the initial post on the topic, and
"tags" the next blogger at the end of the post. They pick up
the chain and run with it, and it goes on and on as the thought
evolves.
This is a great way to develop some cross-audience interest
between blogs, encouraging the readers of various blogs to look
into new places and grow the audiences of each. That's one of
the interesting things about blog audiences � they aren't like
political party members, only able to help one entity. If the
same 500 people read 4 blogs, each of those blogs has an audience
of 500. So share those readers, and try out a blogging circle.
NaNoWriMo
National Novel Writing Month is an interesting event. For 30 days
in November, participants are expected to write continuously,
about 1,700 words a day, until 50,000 words are reached.
Depending on the focus of your blog, taking advantage of NaNo can
be an interesting change of pace for your audience. It is
particularly popular among creatively minded blogs, though brands
focusing on activism of some stripe may also find it enlightening
to participate as the blogger crafts a story about the topic the
readers are interested in.
The idea here is to post either excerpts from or the entire
contents of the day's writing output. This brings the audience
along in the formation of the story, very similar to the serial
format of novels Charles Dickens was so famous for.
Again, this isn't for everyone. Nuts and bolts blogs about home
repair or market analysis will probably find little overlap with
NaNo's mission.
Inside the Box, Outside the Box � Whatever You Do, Think!
The idea isn't that all or any of these events is necessarily
appropriate to any given blog. Each one has its merits, but our
aforementioned market analysis blog may not find any of them
particularly useful. However, most blogs will, and even those
that don't can find some manner of event to participate in that
can gather the attention and promote new interest from its
readers.
The key is to be willing to innovate and try new things. Blogging
isn't a hard-and-fast science; as said above, it's largely
personality-driven. Talk to other bloggers and gain their
insights about such events. Consider organizing a miniature
blog-off of your own, or try out the writing circle idea every
Friday for a month. If someone suggests a different type of event
you haven't heard of, give it a try.
The audiences on the web have a reputation for being unforgiving,
but that's only half the picture. People like routine and will
stick around for their favorite sources of information even if
they try a few experiments that don't quite work out. The key is
to be honest about things, and to always try to engage your
audience with any particular experiment.
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Enzo F. Cesario is an online branding specialist
and co-founder of Brandsplat, a digital content
agency. Brandsplat creates blogs, articles, videos
and social media in the "voice" of our client's
brand. It makes sites more findable and brands more
recognizable. For the free Brandcasting Report go to
http://www.BrandSplat.com/ or visit our blog at
http://www.iBrandCasting.com/
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