Understanding the Mechanics of Effective Article Marketing and Article Syndication
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Bill Platt
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A Free-Reprint Article Written by: Bill Platt
Article Title:
Understanding the Mechanics of Effective Article Marketing and Article Syndication
See TERMS OF REPRINT to the end of the article.
Article Description:
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Additional Article Information:
===============================
1399 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2013-03-28 11:00:00
Written By: Bill Platt
Copyright: 2013
Contact Email: mailto:bill....@thephantomwriters.net
For more free-reprint articles by Bill Platt, please visit:
http://www.thePhantomWriters.com/recent/author/bill-platt.html
=============================================
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=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
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Understanding the Mechanics of Effective Article Marketing and Article Syndication
Copyright (c) 2013 Bill Platt
Writing Puzzle
http://WritingPuzzle.com/
Visit several marketing blogs or marketing forums, and you will
find dozens of people proclaiming the death of article marketing
as an effective marketing tool.
Before we start agreeing with them, consider this...
Some Food For Thought
It is human nature to lay the blame for failure on some external
force, rather than to take responsibility for our own failures.
For example, I know several people who lost their fortunes in
real estate, when the real estate market crashed in 2008.
If you ask them the reason they failed, they will say that fault
was "the market." If you ask them if you should get into real
estate now, they will tell you, "absolutely not!"
Yet, I have other friends who are making a fortune in today's
real estate market.
What is the difference between the two groups?
Simple. The difference is belief and experience. The second group
of people believes they can make money in today's real estate
market, and they have the experience to know how to be successful
in the current real estate market.
So, I have got to ask... from which of these two groups would you
want to receive advice about how to make money in real estate?
Dead, Dead, Dead...
If you listen to some folks, they will tell you: "Article
marketing is dead, dead, dead. And, anyone telling you
differently is wrong, wrong, wrong."
They say: "Anyone telling you that article marketing works is a
con, con, con."
Again I ask you, do you want to take advice from the people who
have failed, or do you want to collect your advice from those who
understand how to be successful?
Belief and Experience...
I am one of those folks who believe there is still lots of money
to be made with article marketing and article syndication.
I believe I can because I have more than a dozen years experience
doing article marketing and making money from the process. And,
for the last 10 years, I have been teaching others how they could
duplicate what I have done.
Article Marketing Is Not About SEO
The truth is, if you believe article marketing is about SEO, then
you are bound to make a number of critical mistakes.
1. You will mistakenly assume the quality of your content does
not matter.
2. You will assume that all that is important is getting your
article placed on a few dozen websites.
3. You will assume that success is measured in the number of
links you gain through the process of article syndication and
your ranking in Google.
The common belief since 2005 has been that your article is
nothing more than the anchor needed to get a link on a
third-party website -- a link-building tool to help you influence
your Google rankings.
The common misconception has been that the content of your
article does not matter, so long as you are able to get a link to
your website.
Those who were heavily invested in the idea of using articles to
build links to influence Google's search results were dealt a
serious blow in the February 2011 Google Farmer Update. If you
want to see how Google slapped the major article directories, you
should read this article at SEOmoz.
This update was a major blow to thousands of webmasters, who
believed the only role for the article was to create one more
link to their website, and for those who believed that posting
their articles in article directories was the road to the Google
promised land.
Successful Article Marketers Tell a Story That People Want to
Read
This article does not look like an SEO article, does it?
My reward for writing the article is still the link and
call-to-action in my author's resource box, but I did not write
this article to improve my search rankings in Google.
Instead, I wrote this article to find a large audience of people,
who might be interested in buying those things I sell.
If I had written a SEO article, no one would have wanted to read
it.
But, because I am telling a story you wanted to read, you are
reading my article right now.
Do you see how that works?
To be successful as an article marketer, you need to accomplish a
few key goals:
1. Identify who is most likely to buy what you are selling;
2. Determine what you need to write, to be able to reach your
target audience;
3. Tell a story people in your target audience want to read;
4. Provide enough value to your readers, for other publishers to
want to share your content with their audiences;
5. Give enough value to your readers, so they will want to share
your article with their friends and associates via social media;
6. Convince your readers by example that they will continue to
receive real value from you if they click the link in our
author's resource box;
7. Provide an effective call-to-action in your author's resource
box to get more people to visit your websites and consider your
offers.
Syndicating Your Articles
Some people want to believe article syndication is dead. They
argue publishers want only original content -- content that has
never been published elsewhere, because Google penalizes
duplicate content.
To help dispel this common myth, I found a PLR article titled,
'How To Make Your Content Go Viral.' Inside that article, I
found a specific sentence that I did not believe would be used in
another article. The search phrase used was "one video that went
viral featured a science professor showing how to light a
candle" within quotes. To see what I found, use this Let Me
Google That For You shortcut.
As of this writing, that particular search query returns 87
results. Google is literally finding dozens of copies of the same
article in 2013 and showing those results in a search query.
There are two types of online publishers. The first relies on
Google to deliver its audience. The second type of publisher
already has its own audience, and he or she is focused on giving
his or her audience the kind of content that will keep readers
happy and coming back for more awesome content.
When I create articles for syndication, I do not worry about
showing my article to publishers who are waiting for Google to
maybe deliver an audience some day. Instead, I focus on creating
content for publishers who already have a large audience, now.
That means I must deliver awesome value to the reader within my
articles so the publisher can deliver awesome value to its
audience.
When I do this part well, I am always successful with article
marketing.
Article Directories Are Simply a Means to an End
When I syndicate my articles, I have a strategy in place that I
always follow.
1. Submit my article to article directories and article
distribution mailing lists;
2. After a couple weeks, I check Google and my server logs to
discover who may have republished my article;
3. I contact publishers who have published my articles, and I ask
them if it would be OK with them if I e-mailed them directly when
I have new articles available;
4. If publishers agree to let me mail my articles to them, I ask
them to tell me exactly what kinds of content they want to
receive from me;
5. I record their e-mail address in a private database (you can
substitute a Word document). I also make a note of what kind of
content they want from me.
When my next article is ready for syndication, I submit it to
article directories, article distribution mailing lists and the
publishers who have requested for me to send them the type of
content I have just created.
The only thing stopping you from doing exactly what I do is a
little bit of extra effort on your part.
Article Marketing Is Dead Only to Those Who Are Clueless How to
Use It
A dozen years after I began to use article marketing as a
promotion tool for my websites, it still delivers the cheapest,
most cost-effective, long-term and targeted traffic that I can
bring to my websites. Some of my articles are still delivering
traffic 10 years after I wrote them.
Is article marketing really dead? It depends entirely upon whose
advice you heed...
---------------------------------------------------------------------
At http://WritingPuzzle.com/ you will find more training
materials for article marketers. If you are more interested
in marketing your books online, then you may find
http://ProfessionalBookMarketing.com/ to be your perfect
cup of tea. Bill Platt has been teaching other writers
how to create content that gets the reader's attention
and how to promote themselves online, since early 2001.
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/effective-article-marketing-mechanics.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Bill Platt can be reached at:
bill....@thephantomwriters.net
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:bill....@thephantomwriters.net
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* Traffic-and-Subs...@googlegroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Bill Platt
http://WritingPuzzle.com/
---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------
Article Title:
Understanding the Mechanics of Effective Article Marketing and Article Syndication
See TERMS OF REPRINT to the end of the article.
Article Description:
Visit several marketing blogs or marketing forums, and you
will find dozens of people proclaiming the death of article
marketing as an effective marketing tool. Before we start
agreeing with them, consider this...
Additional Article Information:
===============================
1399 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2013-03-28 11:00:00
Written By: Bill Platt
Copyright: 2013
Contact Email: mailto:bill....@thephantomwriters.net
For more free-reprint articles by Bill Platt, please visit:
http://www.thePhantomWriters.com/recent/author/bill-platt.html
=============================================
Special Notice For Publishers and Webmasters:
=============================================
HTML Copy-and-Paste and TEXT Copy-and-Paste
Versions Of Article Are Available at:
http://thePhantomWriters.com/free_content/db/p/effective-article-marketing-mechanics.shtml#get_code
---------------------------------------------------------------------
Understanding the Mechanics of Effective Article Marketing and Article Syndication
Copyright (c) 2013 Bill Platt
Writing Puzzle
http://WritingPuzzle.com/
Visit several marketing blogs or marketing forums, and you will
find dozens of people proclaiming the death of article marketing
as an effective marketing tool.
Before we start agreeing with them, consider this...
Some Food For Thought
It is human nature to lay the blame for failure on some external
force, rather than to take responsibility for our own failures.
For example, I know several people who lost their fortunes in
real estate, when the real estate market crashed in 2008.
If you ask them the reason they failed, they will say that fault
was "the market." If you ask them if you should get into real
estate now, they will tell you, "absolutely not!"
Yet, I have other friends who are making a fortune in today's
real estate market.
What is the difference between the two groups?
Simple. The difference is belief and experience. The second group
of people believes they can make money in today's real estate
market, and they have the experience to know how to be successful
in the current real estate market.
So, I have got to ask... from which of these two groups would you
want to receive advice about how to make money in real estate?
Dead, Dead, Dead...
If you listen to some folks, they will tell you: "Article
marketing is dead, dead, dead. And, anyone telling you
differently is wrong, wrong, wrong."
They say: "Anyone telling you that article marketing works is a
con, con, con."
Again I ask you, do you want to take advice from the people who
have failed, or do you want to collect your advice from those who
understand how to be successful?
Belief and Experience...
I am one of those folks who believe there is still lots of money
to be made with article marketing and article syndication.
I believe I can because I have more than a dozen years experience
doing article marketing and making money from the process. And,
for the last 10 years, I have been teaching others how they could
duplicate what I have done.
Article Marketing Is Not About SEO
The truth is, if you believe article marketing is about SEO, then
you are bound to make a number of critical mistakes.
1. You will mistakenly assume the quality of your content does
not matter.
2. You will assume that all that is important is getting your
article placed on a few dozen websites.
3. You will assume that success is measured in the number of
links you gain through the process of article syndication and
your ranking in Google.
The common belief since 2005 has been that your article is
nothing more than the anchor needed to get a link on a
third-party website -- a link-building tool to help you influence
your Google rankings.
The common misconception has been that the content of your
article does not matter, so long as you are able to get a link to
your website.
Those who were heavily invested in the idea of using articles to
build links to influence Google's search results were dealt a
serious blow in the February 2011 Google Farmer Update. If you
want to see how Google slapped the major article directories, you
should read this article at SEOmoz.
This update was a major blow to thousands of webmasters, who
believed the only role for the article was to create one more
link to their website, and for those who believed that posting
their articles in article directories was the road to the Google
promised land.
Successful Article Marketers Tell a Story That People Want to
Read
This article does not look like an SEO article, does it?
My reward for writing the article is still the link and
call-to-action in my author's resource box, but I did not write
this article to improve my search rankings in Google.
Instead, I wrote this article to find a large audience of people,
who might be interested in buying those things I sell.
If I had written a SEO article, no one would have wanted to read
it.
But, because I am telling a story you wanted to read, you are
reading my article right now.
Do you see how that works?
To be successful as an article marketer, you need to accomplish a
few key goals:
1. Identify who is most likely to buy what you are selling;
2. Determine what you need to write, to be able to reach your
target audience;
3. Tell a story people in your target audience want to read;
4. Provide enough value to your readers, for other publishers to
want to share your content with their audiences;
5. Give enough value to your readers, so they will want to share
your article with their friends and associates via social media;
6. Convince your readers by example that they will continue to
receive real value from you if they click the link in our
author's resource box;
7. Provide an effective call-to-action in your author's resource
box to get more people to visit your websites and consider your
offers.
Syndicating Your Articles
Some people want to believe article syndication is dead. They
argue publishers want only original content -- content that has
never been published elsewhere, because Google penalizes
duplicate content.
To help dispel this common myth, I found a PLR article titled,
'How To Make Your Content Go Viral.' Inside that article, I
found a specific sentence that I did not believe would be used in
another article. The search phrase used was "one video that went
viral featured a science professor showing how to light a
candle" within quotes. To see what I found, use this Let Me
Google That For You shortcut.
As of this writing, that particular search query returns 87
results. Google is literally finding dozens of copies of the same
article in 2013 and showing those results in a search query.
There are two types of online publishers. The first relies on
Google to deliver its audience. The second type of publisher
already has its own audience, and he or she is focused on giving
his or her audience the kind of content that will keep readers
happy and coming back for more awesome content.
When I create articles for syndication, I do not worry about
showing my article to publishers who are waiting for Google to
maybe deliver an audience some day. Instead, I focus on creating
content for publishers who already have a large audience, now.
That means I must deliver awesome value to the reader within my
articles so the publisher can deliver awesome value to its
audience.
When I do this part well, I am always successful with article
marketing.
Article Directories Are Simply a Means to an End
When I syndicate my articles, I have a strategy in place that I
always follow.
1. Submit my article to article directories and article
distribution mailing lists;
2. After a couple weeks, I check Google and my server logs to
discover who may have republished my article;
3. I contact publishers who have published my articles, and I ask
them if it would be OK with them if I e-mailed them directly when
I have new articles available;
4. If publishers agree to let me mail my articles to them, I ask
them to tell me exactly what kinds of content they want to
receive from me;
5. I record their e-mail address in a private database (you can
substitute a Word document). I also make a note of what kind of
content they want from me.
When my next article is ready for syndication, I submit it to
article directories, article distribution mailing lists and the
publishers who have requested for me to send them the type of
content I have just created.
The only thing stopping you from doing exactly what I do is a
little bit of extra effort on your part.
Article Marketing Is Dead Only to Those Who Are Clueless How to
Use It
A dozen years after I began to use article marketing as a
promotion tool for my websites, it still delivers the cheapest,
most cost-effective, long-term and targeted traffic that I can
bring to my websites. Some of my articles are still delivering
traffic 10 years after I wrote them.
Is article marketing really dead? It depends entirely upon whose
advice you heed...
---------------------------------------------------------------------
At http://WritingPuzzle.com/ you will find more training
materials for article marketers. If you are more interested
in marketing your books online, then you may find
http://ProfessionalBookMarketing.com/ to be your perfect
cup of tea. Bill Platt has been teaching other writers
how to create content that gets the reader's attention
and how to promote themselves online, since early 2001.
--- END ARTICLE ---
Get HTML or TEXT Copy-and-Paste Versions Of This Article at:
http://thePhantomWriters.com/free_content/db/p/effective-article-marketing-mechanics.shtml#get_code
.....................................
TERMS OF REPRINT - Publication Rules
(Last Updated: May 11, 2006)
Our TERMS OF REPRINT are fully enforcable under the terms of:
The Digital Millennium Copyright Act
http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:
.....................................
*** Digital Reprint Rights ***
* If you publish this article in a website/forum/blog,
You Must Set All URL's or Mailto Addresses in the body
of the article AND in the Author's Resource Box as
Hyperlinks (clickable links).
* Links must remain in the form that we published them.
Clean links should point to the Author's links without
redirects having been inserted into the copy.
* You are not allowed to Change or Delete any Words or
Links in the Article or Resource Box. Paragraph breaks
must be retained with articles. You can change where
the paragraph breaks fall, but you cannot eliminate all
paragraph breaks as some have chosen to do.
* Email Distribution of this article Must be done through
Opt-in Email Only. No Unsolicited Commercial Email.
* You Are Allowed to format the layout of the article for
proper display of the article in your website or in your
ezine, so long as you can maintain the author's interests
within the article.
* You may not use sentences from this article as an input
for any software that steals sentences from others in
order to build an article with software. The copyright on
this article applies to the "WHOLE" article.
*** Author Notification ***
We ask that you notify the author of publication of his
or her work. Bill Platt can be reached at:
bill....@thephantomwriters.net
*** Print Publication Reprint Rights ***
If you desire to publish this article in a PRINT
publication, you must contact the author directly
for Print Permission at:
mailto:bill....@thephantomwriters.net
.....................................
If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool: http://thephantomwriters.com/link-builder.pl
Would you like to learn how to improve the performance of your
article marketing campaigns? Download our F.R.E.E. 108-page
Article Marketing Ebook at:
http://thephantomwriters.com/ebooks/advanced-article-marketing.html
*****************************************************************
*
* This email is being delivered directly to members of the group:
*
* Traffic-and-Subs...@googlegroups.com
*
*****************************************************************
=====================================================================
ABOUT THIS ARTICLE SUBMISSION
http://thePhantomWriters.com/ is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by:
Bill Platt
3010 E Raintree
Stillwater, Oklahoma USA 74074
Learn more about our article distribution services by visiting:
http://thephantomwriters.com/x.pl/tpw/info/article-distribution/index.html
The content of this article is solely the property
and opinion of its author, Bill Platt
http://WritingPuzzle.com/
---------------------------------------------------------------------
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---------------------------------------------------------------------
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