TPAG logo

[Jenny Calder]

What does everyone think of the logo which Lori has drafted? You can
see it under the photos on the google groups page.

I think its great, but she's welcome to suggestions.

[Phil Collier]

I'm very reluctant to comment when someone has volunterred and
produced a beautiful sketch for our consideration. However,... these
are my concerns:
(1) Are we really committed to the name TPAG? It reminds me of SGAP
which has now been changed. I would suggest something like Threatened
Plants Tasmania. This follows a namig pattern that is quite common and
allows for an Australian Federation to emerge. Maybe a logo should be
able to exist independent of naming?
(2) Does it "speak" to people who are non-specialists. I note the
discussion about exactly what plants are depicted, which is fine for
us (knowledgeable) foundation members. Perhaps another idea is to
depict "find plant--care for plant", with the "find" part denoting the
rarity or threatened status. By the way, I have no idea how to achieve
this.

To repeat, I realise that its completely unacceptable to comment in
this way on an excellent inital draft, and maybe I should have simply
made that important point.

Cheers Phil

[Lori Tas]

Hi Phil,

There's nothing wrong with any of your suggestions. In fact I share
most of your concerns (TPAG is a bit awkward as an acronym). I sent
the sketch, in part, to elicit such responses. I'm not at all
"precious" about my work and I enjoy working collaboratively, and/or
building off of other people's idea. Also, if we did at some point
change the name, I could always lift the design elements and rework
them if we wanted to maintain some continuity with the previous logo.

Of course, a logo can range from completely abstract to very literal.
The best ones are probably somewhere in between. Since we're not
Nike, and cannot expect to promote universal recognition of its very
stylized "swoosh", we're probably better off staying on the more
concretely recognizable end of the spectrum.

Anyway, all comments are very welcome - really.

Cheers,
Lori

[PeterF]

Hello Phil

It is along time since our paths have crossed and it is good to see
you involved with the group.

I must say I like your suggestion for a new name, so maybe the logo
could be modified to allow the two principle words (Threatened &
Plants) to have the flora depictions on the leading letters.

Peter Franklin

[Michael Swanton]

Hi Phil and Peter,
Firstly I am in agreement with Phil in the reticence to comment on the good work of someone else. However I agree with the notion that Threatened Plants Tasmania would be a more publicly embracing tag. Cheers, Michael Swanton.

[David]

I agree that Threatened Plants Tasmania is a better name. Including
the words Action Group is likely to deter people who are very
concerned and active, but don't like consider themselves as
"activists".

David O'Brien

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[Lori Tas]

Hi everyone,

I've added a completely different design. No words or letters.

You can view in the File section, it's called "TPT logo3 sm.jpg

Cheers,
Lori

[Phil Collier]

Thanks Lori for this second idea for a logo. I really like it! I'm
guessing that there will be many opinions about which species should
be given star billing in the tender care embrace. My guess is that a
gum tree doesn't quite work; even if the foundation members know that
it is threatened. (I hope I haven't misunderstood what you are
depicting.) Something attractive that most people wouldn't easily find
may work better.

Kind regards

Phil

[Andrew Smith]

Hi everyone,

It would be great if logo designs and selection of a new name (if
thats the way it goes) also takes into account that TPAG is a
WILDCARE
Inc group - that is - its a part of WILDCARE inc (technically a
"Branch" of WILDCARE), hence WILDCARE applying for and receiving the
funds from WWF and TSN to establish the group. The WILDCARE logo
doesn't need to be integrated into a group logo but it would be good
to see the two logogs associated with each other as much as possible.

Apart from recognising the numerous support services that WILDCARE
provides to its groups, an association between the
"cause" (threatened
plants) and WILDCARE will be useful when WILDCARE goes a-hunting for
related sponsorship and donations.
Cheers

[Lori Tas]

Hi Phil. It's supposed to "read" as a two hands cupping dirt (in the
shape of Tasmania) with a pair of leaves from a young (dicot) plant
growing out of the dirt. The leaves I sketched are very orchid-like,
but they could be more generic or more specific, or young gum leaves,
etc. As I've said before, I'm just just tossing out graphic ideas in
the hope that one "sticks".

Also, the hands/Tasmania visual connection seems to be a bit overused,
so I'm still not sold on it as a logo.

Again, if anyone has an idea for a logo, if you send me a written
description I'll send you a sketch. I'm a pretty passable renderer,
and have worked from other people's ideas before.

[Lori Tas]

Hi Phil. I did look at Wildcare's logo to see if it inspired any ideas
for adaption or incorporation. I couldn't come up with any, but
someone else might see a way to visually link the two (assuming we
want to).

[Jenny Calder]

Hi Lori,

perhaps if another design were drafted, then a choice of three images
would be a good starting point for a discussion at a later meeting.

Personally I like them both. However it seems there was an issue with
the name "TPAG" with the first one, although I liked the concept and
the variety of plants used in the design. I'm not sure if the same
concept would work with TPT (threatened plants tasmania), as the use
of the orchid for G and the gumleaves for A were very clever! I think
the second one is also a great picture, but may be a bit too warm and
fuzzy for the group? I'm not sure, but I don't think it has clicked
with the members of the group.

I don't know what to suggest for a third design. but if you have any
more ideas floating around in your head, perhaps we could see them on
paper! Maybe one will click, as you said.

Cheers,
Jenny