Plan of Action [IMPORTANT - PLEASE READ ALL THE WAY THROUGH]

[Sai To Yeung]

Hey guys,

Hope you had a good weekend.

We have a another big week coming up, and I think we can expect that it's going to be pretty intense up until Demo Day.  Let's finish strong.

I know we did some work over the weekend to try and solve the problem with the reading error.  However, I think solving that problem is more for long term purposes, and for the sake of time, we need to put that aside and just generate a working demo that can support 500 cards.  

Here's the plan of action for this week:

• Generate 500 viable sets of coordinates and send them to Sai Hei's pattern generator (due Tuesday end of day)
  
• Jon - take the lead in generating the coordinates, making sure to pick "safe" coordinates that we know for sure works.  The prints are really expensive so we can't afford to have any that don't work
• Sai Hei - take the lead in generating the patterns, and convert it to a bitmap file afterwards
• Submit the designs to Conductive Inkjet for printing (due Wednesday AM)
  
• Responsibililty: Sai To
• Finish calibrating reader sensitivity (due Wednesday end of day)
  
• James - we need to get it to a point our demo is close to 100% accurate; as a last resort, we need to provide users with some visual feedback telling them to tap again in case it didn't work the first time
• Jon - work with James on this process as you're working on generating coordinates
• Sai To - A secondary, but almost just as important, goal is to make the app intuitive.  I'm going to add a set of pop up instructions when they use the app for the first time and I'm thinking about changing the terminology from "tap" to "slide", but the quicker the process, the better
• Finish working on interactive demo app (due Wednesday end of day)
  
• Responsibility: Sai To and Melanie
• Here's what I'm thinking: we'll hide the business cards inside their badges and tell them about it at the end of our presentation.  Then we tell them that they can download our app and start networking with each other using the cards and the app.  As extra incentive to download the app, we can introduce a few prizes if they tap their card onto their screen.  If they choose not to or if they only have an Android phone, we can tell them that they can come to our booth to check if they are a winner.
• Sai To: work on graphics
• Melanie: think about all of the details of this program.  
• Debug and Clean up Code (due Thursday end of day)
• Debugging: everybody
• Cleaning up code responsibility: James, Sai To, and Sai Hei
• Submit to App store (due Friday PM)
  
• Responsibility: Sai To

Ongoing responsibilities (i.e. not due this week)

• Create demos of other use cases- I'm making the executive decision that we other use cases as demos at our booth.  I am confident that it is necessary to help investors understand that we are providing a platform that serves many needs, and it certainly helps to show than to tell.  These are the use cases I believe will work best and the accompanying message:
• Play it - Children's game
• Enliven it - Advertisement
• Authenticate it - Cigarettes, pharmaceuticals, handbags
• Exchange it - Business cards
• Read it - eBook
• Pay it - Payments
• Responsibility: Sai To and Sai Hei
• Melanie, I will follow up with you to discuss what I envision for each of the above and you can let me know your thoughts
• Create video - I envision an Apple style video that showcases each of these use cases on a white background.  We need to put one up on our website, and we can consider showing it during our pitch.  We can even bring a couple screens to our booth and just have these running on a loop.
• Responsibilty: Sai To
• Powerpoint & presentation
• Responsibility: Melanie and Joey
• For inspiration, watch some of the pitch videos from previous DreamIt Venture Demo day pitches on youtube
• I like the pitch for Winston: http://www.youtube.com/watch?v=8tGuzyKclCk
• Can you guys get a draft to me by the weekend or next Monday?
• Provisional patent application
• Responsibility: Jon and Sai To
• It would be great if by the time we get to demo day we can say we are "patent pending"
• Fix algorithm and get total number of IDs
• The app this week takes precedence, but afterwards, let's think of some solutions and figure out what the parameters need to be when we do a simulation to get the total number of unique IDs
• Responsibility: James and Jon

Let me know if you guys have any questions.

Thanks,

Sai To