Fwd: Facebook Now Knows What You're Buying at Drug Stores

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Michiel de Jong

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Sep 25, 2012, 9:50:44 AM9/25/12
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we may want to reflect this as a data point in the facebook rating.


---------- Forwarded message ----------
From: Smarthart <mark....@gmail.com>
Date: Tue, Sep 25, 2012 at 1:40 PM
Subject: Facebook Now Knows What You're Buying at Drug Stores
To: "openn...@googlegroups.com" <openn...@googlegroups.com>



Hi All,

I came across this alarming article yesterday. Clearly indicating the
inevitability that the digital tracking will creep into the physical
spaces. It is no surprise the Facebook is pushing this envelope.

A quote from the article "Datalogix (a data matching company) gets its
information from retailers like grocery stores and drug stores who
keep careful records of what its customers who use its loyalty
discount programs are buying."

Then, with the Facebook partnership, Datalogix is able to match your
Facebook profile with drug store purchases..

Here is the article.

http://www.theatlanticwire.com/technology/2012/09/facebook-tracking-you-drug-store-now-too/57183/

I think it is critically important that informed consent is acquired
at the point of purchase (in the physical world) to share this
information with a third party like Facebook. This informed consent
requirement is extremely important especially for physical world
integration of digital information. Perhaps this is something as a
group we could advocate?

Best Regards

- Mark

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Ian McGowan

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Nov 24, 2012, 8:08:48 AM11/24/12
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This point has been curated and will be appearing on the website in a few days.

Hugo Roy

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Nov 24, 2012, 9:46:39 AM11/24/12
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Le samedi 24 novembre 2012 à 05:08 -0800, Ian McGowan a écrit :
> This point has been curated and will be appearing on the website in a few
> days.

Hi Ian,

can you give more information about that? From the original email, it is
very difficult to understand what it's about. Although I have read the
article, it's not clear at all what Facebook's actually doing. The
headlines are sometimes very sensational and disconnected with reality.

Thank you
--
Hugo Roy
French Coordinator, FSFE chat: hu...@jabber.fsfe.org
www.fsfe.org/about/roy mobile: +336 08 74 13 41
mobile DE: +49 151 143 56 563

Hugo Roy

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Dec 10, 2012, 11:35:11 AM12/10/12
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Some information that might be related to this point:

How to Opt Out of Facebook's Newest Attempts to Track Everything
You Do, Even Offline
http://lifehacker.com/5946030/how-to-opt-out-of-facebooks-newest-attempts-to-track-everyth

Facebook supposedly has a deal with Datalogix which collects data on
about 70 million US houlseholds (loyalty cards, etc.) The aim is for
facebook to cross-connect email addresses from Datalogix and Facebook in
order to give advertisers feedback on how well their ads are working.

Of course, this is an opt-out process!

Can anybody verify that information? What's written on Facebook about
that?
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