The serialization achieves 2 things. First it is our solution to SEO,
by having our serialized object able to be splatted into the
<noscript> tag. Second, we want to avoid step 4 of:
1) html load
2) gwt javascript load
3) javascript inititialization
4) go make bootstrapping async call
As the user it's no fun to wait for the UI to load, then immediately
start waiting for the first async call. Since it's in the page, we can
just deserialize and we're on our way.
-Jeff