Font Museum
Marie Ota
Hierarchy is the typographical treatment for the different text elements on a site. A well-established hierarchy provides visual structure that makes it easier to scan, orient and navigate text. We organize hierarchy into three levels:
To establish a good hierarchy, first define all the unique text elements in an app. Then apply one or more font to each element adjusting font sizes, styles, weights, color, spacing and leading. We talk more about how to adjust these variables below!
Pro(totype) Tip: Display on a tablet (or print out) sample text using different font sizes and ask staff and visitors to read while holding 2-3 feet from their eyes. Ask them to rate readability.
Remember that device plays an important role in readability. While you may be viewing the app on your computer, visitors will see the content on a different screens (both size and resolution). Be sure to test the font sizes and readability on the actual device.
When selecting fonts, feel free to start with 10 favorites that you feel are attractive, readable and align with the tone of the application and/or exhibit space. Reduce to 1-3 font choices. We typically use only one or two fonts at different sizes and weights.
The visually impaired require a higher contrast level (e.g. avoid yellow text). We recommend using a tool like Online Contrast Checker to make sure the contrast of your apps meets at least WCAG 2.0 AA criteria.
We have several WordPress Themes for Museums with Google Fonts integrated directly into them. The selected fonts are automatically downloaded and are served locally, which is better for performance and complies with GDPR regulations.
If you are a font designer then download the Unified Font Object (UFO) format files for modification directly within RoboFont, FontLab, Glyphs or other tools. The UFO files are available on our GitHub.
Museum is a font that is characterized by calligraphic serif. Museum Font is a simple typeface that has no sharp edges and its curves are relatively smooth which will make your projects look elegant. It is rather formal and can be used for larger sizes as headlines and for the rest of the text in smaller sizes.
Snook, enrolled in a typography class this past fall, needed to find objects with strong typographic elements to create a new font that related to the local area. After exploring the University Museum, he focused on a wooden canteen commemorating the Civil War Battle of Prairie Grove. That canteen inspired the font he created for an assignment.
"I started this project by sketching the entire alphabet in this style and tried to make it as close to the original as possible," said Snook, explaining the process. "Then we went through a round of critique and was told to digitize these sketches. As we continued to refine the typeface, Dina, my typography professor really pushed me to develop and expand on the existing forms."
The University Museum's collection includes over 7 million cultural and natural history materials. They are available for comparative and research purposes by faculty, students and visiting scholars.
"Jay's project is an excellent example of the unexpected ways the museum can be a resource for academic disciplines across campus," said Laurel Lamb, curator of education and engagement. "From graphic design and art history to paleontology and general ecology, the possibilities are endless."
About the University of Arkansas Museum: The University of Arkansas Museum traces its beginnings to the 1870s as a geology teaching collection. From a modest beginning, the collections grew to 7.5 million objects encapsulating the fields of archeology, ethnology, history, geology, and zoology. Today, the University Museum is an administrative unit of Fulbright College of Arts and Sciences. Educators may request loans of collection materials for their classes or arrange to bring their classes to the University Collections Facility (2475 N Hatch Ave) for a visit. We also fulfill our public service and outreach mission through programming and collection loans to regional community spaces.
Danna Villarreal, a doctoral student in biological and agricultural engineering, and Meutia Hanafiah, a doctoral student in anthropology, won $5,000 International Peace Scholarships from the P.E.O. Sisterhood.
After 22 years at the University of Arkansas Police Department, Debra Abshier will retire on July 31. UAPD will celebrate her contributions to the department from 2-4 p.m. Monday at the Administrative Services Building
The theme for this summit is "Becoming a Better Leader: Deepening Leadership Skills and Values." It will be from 9:30 a.m. to 2 p.m. Saturday, Aug. 24, in the Graduate Student Lounge in Gearhart Hall.
The Freight font family is expressive. Used along with color and photography, it can help visually communicate mood to support the text. Take cues from the museum's exhibitions as inspiration for conveying a variety of moods.
The Freight family includes both oldstyle figures (numerals with ascenders and descenders that expand above and below the height of the zero) and lining figures (numerals that are all the same height and sit on the baseline). Both may be used, but err on the side of using lining figures. Oldstyle figures can communicate a more formal or historical mood.
Trying to find this mono serif used in the pamphlet at the Brooklyn Museum's showing of Virgil Abloh's "Figures of Speech" exhibit. Was used in other "Figures of Speech" exhibits in other cities, but this pamphlet has the clearest example of the font:
As MissNobody said, it looks like a revival of some typewriter typefaces (or inspired by one). It bears some resemblance to the Prestige or derivatives, but the narrowness is uncommon, and I was unable to find a match.
The MCA's web fonts are specifically built to fall back to Arial (x-height), but additional customization (letter-spacing and line-height) is required for an exact match and to satisfy general design & legibility concerns.
We are committed to offering services that make our collections, exhibitions, and programs accessible to all visitors. Programs and visiting options for individuals with disabilities as well as other underserved populations in the community are crucial for creating equity in access to the arts.
General admission to the de Young and Legion of Honor is complimentary for those who have disabilities, and includes free admission for a guest, pending availability. Please contact acc...@famsf.org to request access tickets prior to your visit.
ASL interpretation is provided at no fee for all public programs, lectures, and tours. Please contact the Access Office at least two weeks in advance of your visit. To request ASL interpretation, contact the Access Office at 415.750.7645 or acc...@famsf.org.
Assistive listening devices are available for visitors who are hearing as well as hard of hearing and wear a hearing aid with a t-coil switch to use with loop, to provide greater amplification for docent led tours or lectures. Please contact acc...@famsf.org for additional information and instructions or the assistance of a visitor experience associate or volunteer.
Films produced by FAMSF will have open captions as displayed in the galleries. Films not produced by FAMSF that run for less than three months will have, at minimum, scripted text available in booklet form. Films not produced by FAMSF that run for more than three months will have captions. Films presented in the Koret Auditorium and Gunn Theater of either museum will have closed captions, available on an iPad or mobile device. Supportive devices for closed captions must be requested at least two weeks in advance.
Audio tours for most special exhibitions at both museums are available at exhibition entrances. Audio tours of highlights from the permanent collection are available near the information desk and include a Visual Access Tour option that provides a highly detailed visual description of each featured object. Transcripts of audio tours are available at the information desk.
Museum guides and maps are available in both braille / tactile and large font for both museums. Guides include a listing of Highlights audio guide stops. Please ask the admissions staff upon arrival. A photo ID must be provided to check out a guide or map to ensure it is returned. Braille is also available in the elevators.
LPL booklets using Arial font, size 16, are available for most exhibitions. They can be found in plexiglass holders at the beginning of the exhibition. Please note that all booklets are the property of Fine Arts Museums of San Francisco and are to be returned to the holders.
Service / support animals are welcome at both museums, as long as they are well-behaved. Security Guards are allowed to intervene if an animal gets out of hand or is a threat to other visitors or artworks. If the service / support animal is anything other than a dog, it is recommended that you call in advance to ensure an accommodation can be made.
For visitors who self-identify as having low vision, it is recommended that they call in advance to ensure Visitor Experience and Security staff are aware and can make an exception for them to stand closer to the art. A white cane that identifies the person as having low vision is helpful but not required. Be sure to hold on to any shoulder bags so they do not swing forward toward the artwork.
Paid parking is available in the Music Concourse Garage, which can be accessed from Fulton Street at 10th Avenue, or from Concourse Drive or Martin Luther King Jr. Drive, within the park. Please note that the garage is not operated by FAMSF, and discounts for ADA placards are not available. For garage information, call 415.750.0741 or visit goldengateparking.com.
Cars have the ability to drop off visitors in front of the de Young using Hagiwara Tea Garden Drive. This road is only accessible via the intersection of Martin Luther King Jr. Drive and Music Concourse Drive from the south.
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