Technical Communication Mike Markel

[Enrique Fats]

TechnicalCommunication prepares students to make the leap from writing in college to writing in a variety of workplace settings and contexts. Full of clear, practical advice and real-world examples from a range of sources, the text gives students practice with the kinds of writing proce...

A consistent focus on audience and purpose teaches students to apply the principles of technical communication and adapt effectively to every writing situation and genre. Integrated advice and strategies for intercultural communication help writers meet the needs of diverse audiences.

Ethics Notes in every chapter remind students to consider the ethical implications of various writing situations and choices, always encouraging the highest standards of professionalism.

Tech Tips take a rhetorical approach to using technology, explaining why and how to use widely available digital tools for common writing tasks, such as reviewing edits, formatting documents, and creating charts.

Opportunities for practice in every chapter include Document Analysis Activities, Exercises, and Cases, which get students working on real-world documents in the context of workplace scenarios.

Strategies for Online Communication boxes explore how issues of digital communication are handled by workplace professionals. Actual professionals share their strategies and insights on managing recurring content, crowdsourcing data and information, using multiple modalities in technical communication documents, and moderating user forums. Each feature includes annotated examples.

New coverage of nontraditional resumes and online interviews enhances existing guidance on finding a job. Coverage of the essentials of creating a traditional cover letter, resume, and other job application materials is joined by new material illustrating alternate resume formats, including infographics and video resumes, along with realistic tips on when and whether to consider these options. Chapter 15 also adds new material on preparing for and participating in online job interviews.

A heightened focus on the relationship between print and digital provides students with the framework and support they need to read, conceive, and create content across mediums and platforms. Enhanced with examples, this renewed emphasis includes new coverage on leveraging the benefits of both media in the same end-user context and new Tech Tips on designing print and online documents and creating graphics.

New samples and examples throughout the text provide up-to-date models and opportunities for students to analyze real-world technical communication from a variety of contexts, such as comparison-based data visualizations and a video-based tutorial.

"Technical Communication is well designed, creatively organized, and provides great examples. The graphics section and document testing chapters are great as are the many resources available in the text."

Achieve is a comprehensive set of interconnected teaching and assessment tools that incorporate the most effective elements from Macmillan Learning's market leading solutions in a single, easy-to-use platform.

Part 1 Understanding the Technical Communication Environment

1 Introduction to Technical Communication

2 Understanding Ethical and Legal Considerations

3 Writing Technical Documents

4 Writing Collaboratively

Part 3 Developing and Testing the Verbal and Visual Information

8 Communicating Persuasively

9 Emphasizing Important Information

10 Writing Correct and Effective Sentences

11 Designing Print and Online Documents

12 Creating Graphics

13 Evaluating and Testing Technical Documents

Mike Markel was director of technical communication at Boise State University. The former editor of IEEE Transactions on Professional Communication, he is the author of numerous articles and six books about technical communication, including Ethics and Technical Communication: A Critique and Synthesis.

Stuart A. Selber is a Professor of English at Penn State and Director of The Penn State Digital English Studio. He is a past president and Fellow of the Association of Teachers of Technical Writing, a past president of the Council for Programs in Technical and Scientific Communication, and a past chair of the CCCC Committee on Technical Communication. Selber is the author of Institutional Literacies: Engaging Academic IT Contexts for Writing and Communication, Multiliteracies for a Digital Age, co-editor of Central Works in Technical Communication and Solving Problems in Technical Communication, and editor of Rhetorics and Technologies: New Directions in Writing and Communication, among other works. He has received several national awards for outstanding research publications including, most recently, the 2021 Jay R. Gould Award for Excellence in Teaching Technical Communication.

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Mike Markel was director of technical communication at Boise State University. The former editor of IEEE Transactions on Professional Communication, he is the author of numerous articles and six books about technical communication, including Ethics in Technical Communication: A Critique and Synthesis.

Stuart A. Selber is Associate Professor of English at Penn State and Director of The Penn State Digital English Studio. He is a past president and Fellow of the Association of Teachers of Technical Writing, a past president of the Council for Programs in Technical and Scientific Communication, and a past chair of the CCCC Committee on Technical Communication. Selber is the author of Multiliteracies for a Digital Age (2004), co-editor of Central Works in Technical Communication (2004) and Solving Problems in Technical Communication (2014), and editor of Rhetorics and Technologies: New Directions in Writing and Communication (2010) and Computers and Technical Communication: Pedagogical and Programmatic Perspectives (1997). He has received several national awards for outstanding research publications.

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