Email Sendblaster 3 Pro

[Enrique Fats]

Theemail reading and opening rate can be maximized if your customer sees his name or surname in the subject line. The global impact of your email can be even higher if your use all the email field merge function in our software. You will never send again anonymous mailing lists, you will use your stored customers data to compose a very appealing and personalized email.

Measuring the effectiveness of your email marketing campaigns is a key element that every email marketer should consider very seriously. It is only by monitoring your email activites and constantly analyzing the data that you can make your email marketing more effective and reliable.

In a nutshell, whenever a user triggers an event by opening your email or clicking on any link, TrackReports catches it and updates its internal database.

You will have access to many useful reports and charts, including information on the number of read emails, the total unique views and clicks and detailed information for each email recipient.

TrackReports requires that you upload a small PHP script on your website for security purposes.

Installation is simple, and you can find details instructions on this dedicated page about MyTracking.

After you have installed MyTracking on your website, go back to the TrackReports panel and click on MyTracking url. Enter the full path to the spot where you uploaded the script and click on the small icon on the right to confirm.

Now that you have created a TrackReports account and installed MyTracking on your website, you can now use TrackReports to track your mailing campaigns.

Simply go the Compose message panel, create/import your message and edit all elements you wish.

When you have completed all the editing, simply click on the TrackReports label in the HTML editor menu.

A pop up will remind you to check the MyTracking URL that you have previously verified. Click OK , then Next and finally enter your TrackReports credentials (flag the Remember the next time checkbox if you wish to avoid entering those details each time).

Now you can choose to create a new mailing or select an existing one. Since this is the first time you are using TrackReports just select the first option and click Next. Enter the title you want to give to your current mailing. Be descriptive. This name will help you to indentify the mailing in the TrackReports control panel.

If you want to be sure that TrackReports is working properly, we suggest that you view a preview of your message by clicking onEmail preview and then test some links included in the email. You will notice that all links have this format

In addition, a tiny image with the word Mytracking will be automatically be added to all messages tracked by TrackReports. This allows the program to count the number of read emails.

In the TrackReports main panel you will find some shortcuts to the most common tasks.

In particular you can view the list of mailings you have sent using TrackReports. At this point, you can click on the edit icon to modify the mailing or on the b to go directly to the report section.

Please note that old mailings (older than 1 year) or inactive mailings (mailings without events for more than 4 months) are automatically compressed and made available for you to download and keep. You have 30 days to download your files, so please be sure to check regularly for new available downloads!

If you want more insight into your email marketing campaigns, we suggest that you track your emails by tagging the links in your email with Google Analytics. You can use both Google Analytics and TrackReports for the same message. In this case, simply remember to add Google Analytics first, and then TrackReports.

You can understand how receiving an unreadable email would frustrate your client base and annoy your readers. That is why it is so important to get the charset right in every message you send. The results of using the wrong charset can be unpredictable, and embarrassing for the sender of the email. Readers might find question marks in odd places, or strange characters in place of the letters and numbers they expect to see.

You can avoid these problems.

How to Add the Charset to an Email with an HTML editor

Whenever you save an HTML message, you need to choose the proper encoding format for your readers. Many text and HTML editors allow users to save files in different encoding formats, like the ISO-8859-1 popular in Western Europe and the more universal and flexible UTF-8 format.

How to Configure a Custom Charset in SendBlaster

SendBlaster allows users to send their messages in any worldwide language. That flexibility can be very valuable to marketers with international subscribers and those who are trying to reach the widest possible audience. In fact, our email marketing software supports more than 100 charsets, with extra fonts users can add whenever they wish.

SendBlaster takes its default charset, including letters, symbols and numbers, from the default language within Windows, but it is easy for users to change that charset to anything they want.

If you are certain that your recipients all speak the same language you do, you can simply use the default charset and craft your messages, as most personal email clients (like Mozilla Thunderbird, Microsoft Windows Mail) do.

If you do not know which language your recipients speak, or if your message contains parts written in different languages, we recommend that you change the default charset to UTF-8. The UTF-8 option is more flexible than the ISO-8859-1 alternative and supports special characters within the subject line.

We recommend that you check the charset each time you compose a new email message. If you need to change it only for one message, you can do it on-the-fly. Just select the new charset in the Compose panel, but make sure to specify the encoding for the message before you start typing it. If you fail to set the encoding first, you risk ending up with an unreadable message.

If you prefer, you can also change the default charset for all your future emails. Just select Settings (in the sidebar panel), click on Advanced Settings and scroll until you see the Messages section. From there you can select your new charset from the list.

In the end, we remember that if you import an HTML message into SendBlaster that already contains the charset value, that value will overwrite the default encoding configured in SendBlaster. For this reason, always double-check the charset on any HTML messages you import and fix it according to your specific needs.

SendBlaster Pro 3 includes a powerful scripting engine for tags, which can now be programmed using either Vbscript (familiar to Office users) or Javascript (familiar to web developers and designers). Tags can contain calculated or conditional output, random variations, custom attachments, and much more.

SendBlaster 3 has a new right-docked Widgets Panel offering small but useful tools: a Memo Tool for saving notes and to-dos across sessions, a Shortcuts List for your most frequently used programs, a Magic Crop widget for resizing pictures, and a Domain Info tool for checking an email address domain in the browser and in Alexa.

Email merge means sending bulk and personalized email messages . Every email marketer knows that the main thing in sending bulk emails is the email personalization, as well as sending only bulk emails that contain useful information for the mailing list subscribers.

Included into the software for newsletter merging SendBlaster you find 15 ready to use tags for common email merging needs. You will always need to put your recipients name inside the email body and even inside the email subject. You may also want to refer to your business products or events without editing each email one by one. Email merge is mandatory when we work on large email marketing database of customers.

The default for custom email merge field N15 is AGE. If you do not plan to use the AGE informations inside your customers database, and may want to display the product your customers bought and you want to send newsletter for, this is how to set a custom Tag field for email merging purposes:

SendBlaster is an email software that provides bulk email solutions to manage mailing lists and set up email marketing campaigns. It provides templates for writing emails and newsletters as well as analytics for you to track your email campaigns.

Today, most email marketing software is hosted in the cloud. In fact, at SocketLabs we even built our our own email marketing tools, which are a great sendblaster alternative. Unlike most cloud-based email platforms like SocketLabs, Sendblaster is downloaded right to your computer.

Your money is worth the investment for a cloud-based server. Using a open source SMTP server is more time consuming as you have to build and maintain your email infrastructure. This may also be more costly.

SendBlaster Bulk emailer directly imports your mailing list email addresses and contacts from Outlook Express. You can import email address lists from Outlook, Excel, Access and any other source that can export mailing list contacts into CSV file format.

You will have to export your mailing list to .csv/.txt format (one record for each row, fields separated by comma, semicolon or tab). When you have the CSV file with your mailing list inside your computer:

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