PoojaJain (born 28 December 1993), better known as Dhinchak Pooja, is an Indian YouTuber.[2][3][4] She was a contestant on the reality show Bigg Boss[5] in 2017, and is often considered as the queen of cringe pop.[6]
Dhinchak Pooja received media attention after her music videos such as Swag Wali Topi (2015),[7][8] Daaru (2016), Selfie Maine Leli Aaj (2017),[9][10] Dilon Ka Shooter (2017), Baapu Dede Thoda Cash (2017),[11] and Aafreen Fathima Bewafa Hai (2017),[12] received millions of views on YouTube, shortly after their individual releases.[13][11] Her songs have been subject to wide-ranging criticism, and have often been described as part of a new trend of producing cringe-worthy videos to gain web-fame. On 11 June 2017, in response to an individual complaint, YouTube deleted all the song-videos on grounds of privacy violation.[14]
The videos, though have been re-uploaded by other users and continue to be available.[15][16][17] Pooja released a new video after a year in 2019 titled Naach ke Pagal (2019),[18] which she has since deleted from her YouTube channel. In 2020 she uploaded a new song regarding the coronavirus pandemic titled Hoga Na Karona in which she talks about taking precautionary measures to stop the spreading of the disease.[19]
She featured on BBC Radio's Asian Network, in an episode titled: "Dhinchak Pooja and Nakash Aziz" and in a programme by Tommy Sandhu.[20] Jain was chosen as a participant in Bigg Boss 11, through a wild card[21] she was evicted on 5 November 2017.
The music of "Poojai" is composed by Yuvan Shankar Raja and the lyrics are penned by Na Muthukumar. The film has six songs anad are sung by Yuvan Shankar Raja, Palakkad Sriram, Mili Nair, Rahul Nambiar, Karthik, Pooja, Anthony Dasan, Sathyan, Yazin and Nivas.
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For social media users, Dhinchak Pooja is no unfamiliar name. Pooja Jain went viral on YouTube nearly five years ago for her song Selfie Maine Le Li. She followed this up with other numbers such as Swag Wali Topi and Dilon Ka Shooter. All the songs and the singer herself captured the nation's imagination for her rather out of tune singing, which came to be identified as her trademark at least among social media users. Now, giving meme-makers and Internet users fodder for content in the very first month of the year, Dhinchak Pooja is back with her new song, I'm A Biker.
The song has garnered over 78,000 in less than two days of being shared on YouTube. The comments section has been turned off. This, however, did not stop social media users from sharing their two cents about the track.
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