Annadata is an Indian farmers and agriculture magazine published in Telugu language monthly.[1] As of 2019, It is the highest circulated magazine in India with the circulation of 345,000.[2][3]
EENADU Annadata Magazine December 2023 PDF: Annadata is an Indian farmers and agriculture magazine published in Telugu language monthly. As of 2019, It is the highest circulated magazine in India with the circulation of 345,000.
The journal is sold at INR 9/ copy. Moreover an annual subscription entitles readers to an agricultural diary with cropping dates. Of the readers the majority (175,000) are subscribers. Eenadu has three editions for the three major regions of the state. The majority of its income comes from advertising. Readership could increase -particularly in the more remote areas, but this would require promotional activities. For its income, therefore, the magazine is more dependent on advertising than subscriptions or sales.
A monthly farm magazine in vernacular language which provides comprehensive agriculture and allied information by the dedicated scientists of the University with sound research background and unique style of presentation is much popular amongst the practicing famers of Telangana and Andhra Pradesh.
In the press release, the editor said the changing media habits and technological innovations in dissemination of information have led to the closure of the publication. He said that a programme with a similar name on their TV channels was sufficient to keep the farmers informed about the changing trends and practices in agriculture and that the need for the publication was obsolete. Information is reaching people in a jiffy and in such a situation, the significance of the monthly magazine has diminished, he explained.
The numerous publications from the Eenadu Group, catering to the needs of different sections of the society, have substantial readership. The magazines from Eenadu include Chatura, Vipula, Sitara, Telugu Velugu, Bala Bharatam, Annadaata. Initially, the publication of Chatura and Vipula was halted and then Telugu Velugu and Bala Bharatam followed. Now, it is hard to digest that Annadaata is also following suit.
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