As Mumbai Saga released on Friday, the film's lead actors John Abraham and Emraan Hashmi shared a video on social media, in which they can be seen requesting their fans to come and watch the film in theatres. As a film's promotional activity, John Abraham sold Mumbai Saga tickets. In the video, John can be seen sitting at a ticket counter and selling them. Emraan Hashmi, sharing the video on social media, captioned it: "Amartya and Vijay invite you to watch the biggest face-off of the year on the big screen, the best way to watch it. Follow all the safety norms, be safe and enjoy the saga of the year. Book your tickets now."
At around midnight, Emraan teased his fans with the magic of cinemas by sharing a video from Gaeity Theatre in Mumbai. It showed a glimpse of Mumbai Saga playing on the big screen and the audience whistling to a scene when Emraan mouths a powerful dialogue. He captioned the video, "Back to the echoes of seetis and taalis In theatres !! #mumbaisaga #gaeitytheatre #backtotheatre."
Ted Genoways is the author of five books, most recently This Blessed Earth: A Year in the Life of an American Family Farm (Norton, 2017). Tequila Wars, his saga of the Cuervos, Sauzas, and other tequila families, is forthcoming (Norton, 2019). He was the editor of VQR from 2003 to 2012.
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