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Anastacia Iacono
Prior to the acquisition, Drishyam AI was integrated into the Flashtalking by Mediaocean products. Now, with the companies combined, additional AI and NLP enhancements will be swiftly added to the offering including best-in-class automatic content classification and optimization. Specifically, brands and their agency partners will be able to:
The news follows a sequence of related announcements, most notably the availability of fully integrated verification and ad serving and the launch of Video+, a suite of solutions to support the convergence of linear and digital TV+Video advertising.
Flashtalking by Mediaocean is the leading global independent primary ad server and analytics technology. We use data to personalize advertising in real-time, independently analyze its effectiveness and enable optimization that drives better engagement and return on spend for sophisticated global brands.
Our platform leads the market with innovative products and services to ensure creative relevance and actionable insights across channels and formats, powered by unique cookieless tracking, data orchestration and advanced analytics. We support clients at the crossroads where data, personalized creative and unbiased measurement intersect with expertise, service and a deep partner ecosystem to drive successful digital marketing.
Drishyam AI is an image recognition-based product identification platform intended to simplify and accelerate the customer support process. The company's technology uses AI to identify, troubleshoot, and help in accurate product identification. Using its deep learning-based image recognition platform, Drishyam AI enables enterprises to reduce support costs by automating and streamlining the product identification process. Visit www.drishyam.ai for more information.
Our acquisition of Drishyam AI allows us to automatically identify creative elements in digital and video ads. From there, we can classify and interpret what is performing best and make optimizations accordingly.
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