Climate Change - Fw: Have you seen our latest ad?
Chris Clarke
Our latest TV ad is quickly becoming a hit - have
you seen it?
Funded by everyday Australians, it has the
nation's media in a spin. On Monday it featured as the lead story on ABC 7pm
TV News. Now we've learned that it will be shown and discussed on this
Sunday's Meet the Press - and all this coverage before the ad has even
gone to air.
What makes this a story is thousands of everyday
Australians, like you, making small donations to put an ad on the air that
challenges the bloated marketing budget of the coal lobby. If you haven't
already seen it, you can check it out here:
www.getup.org.au/campaign/NewNameSameOldCoal
Every dollar we raise above our targets will mean more
Australians, and politicians, will see the coal lobby efforts for what they are:
high-priced spin. Check out our original email below, and chip in before
Parliament resumes next week to decide how many more handouts the polluters are
given.
Thanks for all that you do,
The GetUp team
-----
Original email -----
Dear friends,
Have you seen what the
coal lobby is up to? Right now they're blanketing the airwaves in
coal country marginal seats with a new ad campaign, in an attempt to
undermine our transition to a clean-energy economy and strong-arm politicians
into giving them extra handouts.
We need to expose their ad campaign for
what it is: a highly-paid rebranding exercise. The good news is we have
just the ad to do it. Once people see it, every time they see the coal lobby's
ad they'll think of our parody. That means you could make every
marketing dollar the coal lobby spends work against them.
In just
weeks the Government will decide how much extra tax-payer assistance the coal
industry will get - can you chip in to get this ad on air before Parliament
resumes next week?
www.getup.org.au/campaign/NewNameSameOldCoal
The coal lobby has brought out the big guns - the same man behind
'Kevin07' is running their campaign. And there are already signs it may be
working - with key politicians dancing to the coal lobby's tune. They
want to further weaken the Government's woefully inadequate emissions trading
scheme with even more exemptions for the coal lobby.
You can show Labor
and Liberal leaders alike that there's something more powerful than the
polluting lobby: everyday Australians, like yourself, who are fed up with
weak action on climate change and are willing to do something about it.
If we can raise enough in the next 24 hours we'll buy ads on TV
spots like Meet the Press and Sky News, as well as in the
areas that the coal lobby are running their ads, so that Kevin Rudd and Malcolm
Turnbull can see that Australians are not buying the coal lobby's line:
www.getup.org.au/campaign/NewNameSameOldCoal
As part of our ReEnergise Australia campaign, GetUp
members have been going door by door, block by block in targeted marginal seats
across the country. They've been telling their friends and neighbours about the
importance of renewable energy to Australia's environmental and economic future.
Don't let the coal lobby undermine the grassroots efforts of your
fellow GetUp members and volunteers with their slick marketing tricks. Watch
this ad and donate to stop the coal lobby in its tracks.
Thanks
for being a part of the solution,
The GetUp Team
PS - GetUp members
are taking the story of clean-energy jobs to Australia's doorsteps. But in order
to get that message out, we have to counter the marketing ploys of
well-resourced lobby groups like the Australian Coal Association. Watch
our ad and donate to send the message that cutting emissions
creates jobs.
__________________________
GetUp is an independent, not-for-profit community campaigning group. We use new technology to empower Australians to have their say on important national issues. We receive no political party or government funding, and every campaign we run is entirely supported by voluntary donations. If you'd like to contribute to help fund GetUp's work, please donate now! If you have trouble with any links in this email, please go directly to www.getup.org.au. To unsubscribe from GetUp, please click here.
Authorised by Simon Sheikh,
Level 5, 116 Kippax St, Surry Hills NSW 2010
