Creative Media Toolbox 6 Download
Madeline Crocket
We are Toolbox digital media (est. 2007). We are a group of professionals specializing in digital mediums.
We do end-to-end Product design, UX planning, User Interface, and holistic design (360) to various clients: small businesses, startups (through all product stages/cycles), enterprises, and traded companies - we build products that put you on the map.
The Ultimate Church Media Toolbox: 57 Digital Tools for Every Church Creative is an E-Book designed to give Church Media professionals resources they can use to make their job easier in creating experiences and building solid volunteer teams at their church. This powerhouse collection of digital tools and online resources features descriptions, links, and useful ideas in the areas of productivity, social media, volunteer culture, design, inspiration, and more.
This toolbox was curated over several years and is chock full of templates and tools that takes your hustle from a novice freelance side gig to full-on, professional, high-performing business.
Perfect for freelance social media managers with a lot of creative gusto but lacking in the organizational and/or strategy department, and fully editable/customizable using Google Docs, Google Sheets, Canva, or MS Office Products.
I am so glad I invested in this. I am very new to the world of freelance social media management marketing. This was so easy to implement into my new practice. I know my future clients will really appreciate the organization as much as I do. Thanks, Latasha!
This is the first time I have invested in a course of any kind and I am so happy I did! I am a (corporate) social media manager and more and more people are currently reaching out to me to help them with their social media. There is definitely a difference in working as a freelance social media manager and a "hired" social media manager for just one brand. I was doubting whether I should spend money on something I could do myself, but it was money well spend. The hours and days I would have spent developing and creating these templates I can now spend elsewhere. And I also love knowing the templates have already been tested and are basically approved by an experienced freelance social media manager. All in all, love :)
After looking at other options, this toolbox was a no brainer. I've been watching Latasha's YouTube videos for a few months now but had never checked out her courses. When I saw this toolbox being promoted I was expecting it to be pretty pricey much like the other resources I've been considering. I was shocked to find out it's only $50!!! So worth it. I went to school for design yet am very new to marketing so these templates will me help so much with my process, expanding my skills, finding repeat clients and overall confidence in my business. Thanks, Latasha. So happy to be purchasing from someone I trust and who's willing to help out other freelancers with small budgets.
My husband and I run our own business, with no employees. I found this toolbox to be well worth it - it is so much better than listening to YouTube videos and podcasts that vaguely mention proposals/case studies/portfolio decks. Having concrete examples to use, and knowing Latasha used these with success, makes it extra valuable.
Everything in this toolbox is literally SO helpful. I was skeptical only because everyone says their product is great haha but this product bundle REALLY IS GREAT. lol. So, don't be skeptical. Just do it. I have everything I need and the video walkthrough of each item is also super valuable. I can't wait to see how my business workflow and processes change with me now having everything I need. Less worrying about the small details and more time to get the job done.
This toolbox was amazing and information overload but in the good way lol! I feel sooo prepared to onboard clients and so much more comfortable knowing I have professional templates to work with. Thanks so much for the work you put into this!
I'm starting my own agency and all these documents are just exactly what I need! It gives me a good example of how professional documents for a social media agency should look like. I will be using them as a general guide along my journey. Thanks Latasha!
I bought this course the week it launched and immediately turned around and sold social media service trials to 2 of my past web design clients. I haven't even launched the social media side of my digital agency, but already this investment has made me $1,000+ back.
Which tools and tactics are most effective for online PR? What are the best practices and guidelines for using each tool appropriately? Here are five tools every digital PR practitioner should have in their online PR toolbox.
Search Engine Optimization - Search is the top method for finding information online. Keyword optimizing news content is a key device for digital PR professionals. News content that is ripe for optimization ranges from press releases to media coverage to digital assets such as images or video. Optimizing news content for relevant and popular phrases can help that content rank well in the search engines. Improved search visibility helps marketing efforts, online reputation and it can attract analysts, journalists and bloggers researching your industry.
Social Media - Understanding social media relations is an important part of a digital PR effort. The audiences a company is trying to reach or influence are spending time on and being influenced by social media. Social participation in a digital PR program means connecting with and engaging influentials and customers to perpetuate a positive brand image as well as identifying and empowering brand ambassadors. Proactive content optimization of social media content and building relationships with fans helps dispel negative brand attention and accentuate what's positive. It is essential to be open with and useful to social communities and to adhere to both implicit and explicit 'social rules' rather than just dropping links to what you're promoting.
Digital Assets - "If it can be searched on, it can be optimized". The video, audio, podcasts, images, and many other digital assets hosted on most company websites represent many opportunities for pull based PR. Optimizing digital assets with relevant keywords and either promoting or submitting to vertical search engines like YouTube and Flickr can provide additional exposure to media that conduct online research as well as end customers. In a survey of journalists and reporters conducted by TopRank, 91% of respondents indicated they frequently use search engines to do their job. Optimizing more than standard text content for PR creates additional entry points to news content and can improve search based discovery.
Search and Social Media Monitoring - With so many content creators online, the chance for both negative and positive brand mentions increases dramatically. Yet many tools exist to help the online PR pro effectively monitor brand reputation. Companies can set up free alerts using tools like Google Alerts, Social Mention or Twitter to watch for mentions of their brand name, competitors' names, industry news, and important key names. Social media monitoring data can be used to mine new ideas, keep tabs on competitors, identify brand ambassadors and address any negative press quickly and directly. Monitoring search engine rankings of news content can provide important feedback for news optimization efforts and provide insight into search traffic effectiveness.
A well-stocked PR toolbox should at the very least contain these five tools and the skill sets to get the most value from them. Whether it's to identify and build relationships with influential bloggers or making it easy for journalists to find your company/client when researching stories, standard PR tactics can no longer be relied upon. Creating and promoting content on the social web in addition to leveraging keyword optimization can provide PR practitioners substantial advantages over their legacy minded peers who continue to rely on press releases, email and phones as their sole tools for gaining media coverage.
Toolbox is a creative media production hub for Visual Effects & Animation, TV Commercials, Motion Graphics, Corporate Video Production and more, with over a decade of progressive work and constant evolution. Being a full service video production house, we are experts in providing audio-visual solutions to a range of industries that include Entertainment, IT, Education, Hospitality, Manufacturing, Automobile, Lifestyle among many others.
Create on-screen magic with a host of specialized VFX services. A creative VFX studio founded in 2008, the company has been a front runner in the world of VFX outsourcing. Counted among the top VFX studios that stands tall on all key determinants that matter to YOU, we offer our expert VFX services with assurance. Learn More
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Each year, seniors majoring in digital media studies at the University of Rochester spend their final semester working in teams to complete capstone projects. The projects demonstrate their newly aquired knowledge of media history, theory, design, and technology in a digital media project that addresses real-world problems or needs.
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