Once you find a car that you like, you can really make it your own by creating a custom paint job for it. You can change the color of the body, chassis, and wheels of any car, and even set up stickers to make it your own. There's also an option to share your custom designs online, or to download other people's creations if you aren't feeling very creative.
Honestly, the most Hot Wheels feeling aspect of the game is how your car goes flying whenever you crash. You'll spend most of the game with four wheels on the track. However, if you ever misjudge an embankment, go into a loop-de-loop without enough speed, or hit a ramp at the wrong angle you'll find yourself flying off course in the most spectacular tumble. At first, I was kind of annoyed with how much a small error could ruin a race, and then I realized that my car was flying around in that special way that only a Hot Wheels car can.
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