[MT][INDIA][8~13weeks]印度Marketing，只要求英语
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张炜康
Nov 24, 2009, 11:10:25 AM11/24/09
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| TN Form Details | |
|---|---|
| TN ID | TN-In-IN-BU-2009-2082 |
| TN ID | TN-In-IN-BU-2009-2082 |
| Raised By | TN Manager |
| Organisation Name | CEAT |
| Name | Pawar, Vishal |
| Organisational Position | SR Product Manager |
| Committee | AIESEC MUMBAI, INDIA |
| Status | Available |
| Exchange Type | Management Traineeship |
| Internship Description | |
| Internship Title | |
| TN Fee | U.S. $0 |
| Internship Focus | No Particular LN IG |
| Field of Work | Marketing |
| Working Hours | From 9:0 To 18:0 With a total of 40 hours per week Saturday work Mostly |
| Payment | Salary in U.S. $300 |
| Payment Rate | Monthly |
| Department in which the Intern will be working | Marketing |
| Job/Task Description 1 | Study Indian Car & UV Market - Consumer Buying Behavior |
| Job/Task Description 2 | Retail shop observation - Buying behavior at buying points |
| Job/Task Description 3 | Work with consultants for streamlining product strategy |
| Job/Task Description 4 | Conceptualize total marketing mix and strategise car & UV radial strategy for CEAT |
| Job/Task Description 5 | Present overall findings alongwith project guide |
| Details of the working details |
|
| Measurable results expected from the intern | We should get overall picture of Indian Car & UV consumers profile & which segement they come in. And what should CEAT do to cater to particular segment. |
| Key learning points that the intern might obtain during the internship | * Consumer Insighting * How to make a STP * Marketing Mix * Indian consumer understanding |
| Preparation required from the intern before arrival | He should have Marketing background / Intern must have read marketing curriculum/ Kotler/STP etc. |
| Additional information which a potential candidate may require for the internship | A positive attitude is the only key thing required nothing else. |
| File | No File uploaded |
| Organisational Preferences | |
| Internship Earliest Start Date | 01.10.2009 (Preferred) |
| Internship Latest End Date | 01.01.2010 (Preferred) |
| Minimum Duration | 8 Weeks (Required) |
| Maximum Duration | 13 Weeks (Required) |
| Degree | Bachelor (Required) |
| Backgrounds | |
| Marketing | Consumer + Buyer Behaviour (Required) |
| Market Evaluation and Research (Required) | |
| Introductory Marketing (Required) | |
| Product Planning, Development & Control (Preferred) | |
| Retail + Sales Marketing (Preferred) | |
| Skills | |
| Computer | Internet Users skills (Required) |
| PC user skills (Required) | |
| Professional Skills | Presentation skills (Required) |
| Marketing / Selling skills (Required) | |
| Languages | |
| Excellent | English (Required) |
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