Guests will be taken on a journey detailing the stories, myths and provenance behind the ten botanicals used in Bombay Sapphire. The experience debuted last year, and is returning this year from 17-23 July at the Banking Hall in London with the new addition of Tom Sellers, who will be treating guests to his Michelin star cuisine.
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Visitors will jump on board the Laverstoke Express, and will journey through places including Java, Ghana and Tuscany, exploring how the botanicals from each location are blended together to make Bombay Sapphire gin.
Tom Sellers will aim to elevate this year's experience with his dishes, which will be inspired by the individual botanicals found in Bombay Sapphire. Each dish will compliment the gin-based cocktails served throughout the event.
More: Star of Bombay hosted a 'Slow Artistry' dining experience in March, showcasing the slow process of distilling gin. Last month, Tanqueray launched a Gin Train from London Victoria Station, taking passengers on a scenic tour of the English countryside.
BOMBAY SAPPHIRE : FLAVOUR JOURNEY is an experiential design journey that was conceived for the opening of Shibuya Cast in downtown Tokyo, Japan. The visitor, immersed in the universe of a jungle railway station, is invited to hop aboard the Bombay Sapphire Express and travel across the globe in order to discover the different ingredients that are part of the Bombay Sapphire gin recipe.
Ottomata deployed its technology know-how and its expertise in creative coding in order to deliver a highly interactive and immersive experience. The main challenge was to design a custom interface that would be intuitive enough while being precise enough to offer a fluid and high quality project for the audience.
Just when the eyes of the West were being opened to all the riches of Eastern culture, the terms of trade were reversed between the hitherto undeveloped economies of Europe and the mature civilizations of China, Japan, and India. In 1814 the first shipment of cotton piece goods left Lancashire for Calcutta, leading in the course of a hundred years to the generation of a huge market for manufactured products. The astonishing Chinese appetite for opium was satisfied by smuggling into the country supplies of the drug grown in India, and China tea and silks were accompanied to the European market by indigo, jute, rice, and raw cotton from India. So the scope of trade between East and West, which had been largely a one-way traffic in luxury commodities paid for in bullion, developed after 1820 into a bustling intercourse.
Unprecedented economic expansion took place in the 1850s, fueled by the discovery of gold in California and Australia and the cultivation of wool, sugar, and coffee in Australia, South Africa, and Ceylon. The invention of the compound steam engine dramatically reduced the cost of shipping goods by sea, and, at the same time, the shortening of the sea route to India, coupled with inauguration of submarine cable links, helped to accelerate the growth of commerce. From 1880 refrigeration began to make it practicable to ship beef, lamb, butter, and fruit halfway around the globe.
Worldwide trade ballooned in the second half of the nineteenth century, and the opening of the Suez Canal in 1869 had the effect of channeling much of the resultant shipping through the Middle East. Britain had become embraced in an economic partnership with India which imbued every aspect of national life: industrial, social, military, cultural, and scientific. England, without India, was unthinkable, and the essential connection was an uninterrupted procession of steamships passing through the Canal.
In the days of sail, if you went to work for the East India Company you could expect to return home perhaps once before retirement; it was customary to grant a three-year furlough in mid-career. The voyage from England to India via the Cape of Good Hope took six months at least, and you might have another three or four months of traveling to do before reaching your final destination. Replies to letters, therefore, could well take over a year and a half to receive.
The technology of steam was the driving force behind the Industrial Revolution, and it was the introduction of steam propulsion that made possible regular transit of the Red Sea. Early steamers were grossly uneconomical; they were used first, therefore, in situations where passage under sail was most severely handicapped, as on canals, rivers, and lakes. The Red Sea is narrow, with treacherous shoals along its eastern shore, and prevailing winds blow in opposite directions in the northern half and in the south. It was not practical to operate from end-to-end on a regular basis under sail.
Before 1830 passengers bound for the East had no alternative to circumnavigating Africa. In that year the East India Company pioneered the Red Sea route with a small steamer, built in India, called the HughLindsay. From 1835 the mails for India were sent through the Middle East rather than around the Cape, and in 1837, the Company started a steam packet service between Bombay and Suez with the paddlers Berenice and Atalanta. These early steamers were not equal to the task of maintaining their timetables throughout the monsoon, but the average journey time from India to Britain was reduced from six months to two.
The connection across the Middle East was suitable only for passengers and mail. There was an awkward trip by horse-drawn wagon 84 miles across the desert from Suez to Cairo, down the Nile in the Jack O'Lantern, a tiny paddle steamer, and then transit by barge on the Mahmoudieh Canal to the Mediterranean port of Alexandria. In 1840 the Peninsular and Oriental Steam Navigation Company won a contract to take over the packet service from there to England, hitherto run by the Admiralty. The whole journey was first described as the Steam Route; later, and more generally, it became known as the Overland Route.
Within three more years, P & O opened a regular steamer service from Suez to Calcutta via Ceylon and Madras. The obstacles were considerable: steam coal from South Wales had to be shipped to the Indian Ocean via the Cape, and by the 1850s, P & O alone employed some 170 sailing colliers for the purpose. Coal was stocked at Aden, roughly midway on the 3,000-mile voyage between Suez and Bombay; up to a third of the journey time was taken up in coaling ship.
The East India Company had looked at other options. In 1834 they took part in an official expedition which employed two prefabricated iron steamers to explore the possibility of navigation down the length of the River Euphrates, but still the overland connection between Antioch and Aleppo was fraught with danger as well as with topographical and political obstacles. A railway from the Bosphorus to Baghdad was another enterprise which many considered would eventually lead to the most satisfactory route to India. This project was fraught with so many difficulties that the first train to complete the journey did not do so until 1940.
This was not the only railway scheme. During the course of the 1880s, the Russians pushed a line eastwards from the Caspian as far as Tajikistan, with dreams of penetrating the Himalayas and descending on the Indian Empire from the north. Later, the British squandered great effort on the construction of a railway westwards from India, through the Bolan Pass, and from there to the Persian border, with the idea of continuing on to Mesopotamia.
But it was left to a French entrepreneur to create a canal linking the Mediterranean with the sea routes to the East. Ferdinand de Lesseps, after years of frustrating negotiation, succeeded in 1859 in obtaining a concession from the Khedive of Egypt. This was eventually sanctioned, albeit with grave misgivings, by his suzerain the Sultan. The canal was to be dug through the desert at its narrowest waist, from the delta of the Nile to the northern tip of the Red Sea at Suez. The capital was raised in France.
Making use of the Bitter Lakes which lay midway along the route, de Lesseps cut his waterway at sea level, without locks. Fortunately the Red Sea defied the prediction of Napoleon's chief engineer and failed to drain itself into the Mediterranean. The Suez Canal is 90 miles long and took ten years to build, but once it was opened, it began to attract the great bulk of traffic between East and West. Much of the trade to Australia and East Africa as well as that destined for India and the Far East was diverted through Suez, for the Middle East route was now no longer limited to passengers and high-value commodities such as spice, silk, and specie.
The Canal was opened to traffic at a moment when steam propulsion had just become competitive with sail for the shipping of bulk cargo. Adoption of the compound engine, coupled with higher steam pressures derived from better boilers, had tipped the scales. It is striking that in 1853, out of a total of 10,000 ships on Lloyds' Register, only 187 were steamers. After 1869 the sailing ship was rapidly displaced on the Passage East, and by the end of the century between four and five thousand ships a year were passing through the Canal. All were steamships, and seven out of ten were British.
In the days before the Canal, mail for India would leave London by train, cross the Channel by ferry, and then continue by rail again across France to Marseilles, where it would be put aboard the P & O steamer. Passengers who could afford to do so traveled the same route, saving at least a week and avoiding the notorious swells and rollers of the Bay of Biscay. This route was briefly interrupted in 1870 by fighting in the Franco-Prussian War, but subsequently the new Mont Cenis railway tunnel through the Alps enabled the Indian Mail to switch its terminal to Venice. P & O started a shuttle service from there to Port Said, at the mouth of the Canal, where passengers and mail could now be transferred straight onto the ship which would be taking them all the way to the East. Later, the rail connection was extended down the length of Italy to Brindisi, and this remained the itinerary until 1914. By this date the passage by ship all the way from London to Bombay was down to less than three weeks.
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