This book is like a 173-page course in Vulcan logic and precise, persuasive writing by Barbara Minto who began her career at the fabled consultancy McKinsey. The book and the pyramid principle of the title refers to her belief that a pyramid structure is the correct and perhaps only way to present information persuasively. She argues:
In contrast to how most people answer questions, the pyramid principle encourages users to reverse the typical flow of information. Doing so helps them begin with a clear goal and understand why the team must work towards that particular goal.
aa06259810