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Offer subject to change. Receive Netflix Standard with ads while you maintain 1 qualifying Go5G Next, Go5G Plus or Magenta Max line or 2+ Go5G or Magenta lines in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line(s) will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.

Offer subject to change. Receive Netflix Standard with ads while you maintain a qualifying line in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.

With Netflix Standard with ads you can watch on up to two devices within a household at the same time. You can upgrade to Netflix Premium and watch on up to four devices in the same household at the same time for the discounted rate of $16, through your T-Mobile bill. Visit this page to upgrade now.

Log into My.T-mobile, select Account, and then select Manage add-ons. On the Manage data and add-ons page, add Netflix in the Services section. T-Mobile pays Netflix directly for you. For customers with an existing Netflix account, it may take one or two Netflix billing cycles for your billing to transfer to T-Mobile.

With a vast library of TV shows, movies, and original programming, Netflix is one of our picks for the best streaming services you can sign up for. But like its competitors, the price of Netflix varies depending on which subscription tier and features you choose.

Netflix pricing starts at $7 a month, but following a Netflix price hike in October 2023, you now have to pay $23 a month to get the best video quality without ads. And due to Netflix's recent crackdown on password sharing, it now costs an additional $8 a month to add an extra user to your account in the US. The fee will only apply to users who live outside of an account holder's household.

It also costs more to add another user to a subscription plan. Standard and Premium subscriptions are the only plans that offer extra member additions. Standard allows one extra member slot for $8 a month. Premium offers up to two extra member slots for $8 each monthly.

Quick tip: If you're interested in other streaming options, check out our guides to the best music streaming services and the top services to watch free movies online. And if you need a new media player to access your favorite services with, check out our guide to the best streaming devices.

You know the story. Back in 2011, Netflix restructured their pricing in a big way. They unbundled streaming plans from the traditional DVD-by-mail business, increasing the price of the combined offering from $10 a month to $16 a month. And they rebranded their DVD-by-mail business to Qwikster.

Fast forward to present day. In October of 2017, Netflix announced another pricing change. They raised the price of their core Standard plan from $9.99 per month to $10.99 per month. This change crossed a critical threshold in the minds of consumers and create a sizable gap in price between Netflix and Hulu Plus (which rings in at $7.99 a month).

Netflix could have taken their pricing windfall and called it a day. It would seem prudent to avoid rocking the boat knowing that the competitive landscape was about to get tougher as consumers would now have the choice of new streaming services from Apple, Disney, CBS, YouTube and many others. But if it worked once, why not try again?

After the Qwikster disaster of 2011, Netflix could have decided that they were never going to touch pricing again. They did, in fact, leave pricing alone until 2014. But over time, Netflix collected evidence that they had an opportunity to revisit pricing in a more thoughtful way. When they were ready to do so in 2014, Netflix took a conservative approach to mitigate the risk of another backlash. The success of their 2014 pricing change gave Netflix the confidence to take a more aggressive approach the next time around and then an even more aggressive approach in 2019.

While the math is simple in theory, how do companies know how the market will react to their pricing decisions? For Netflix, these predictions come from understanding consumer behaviors surrounding content consumption.

As of 2022, Cable held a slight lead over streaming in the number of hours that Americans spent watching TV, according to Nielsen. Streaming is catching up to Cable, with a 21% growth rate from 2021 to 2022. Further, 50% of those who pay for a streaming service pay for one without advertising.

As the data shows, Netflix is in an enviable, market-leading position. However, in addition to competitors challenging it, users show significant price sensitivity. 35% of Netflix users indicated in a survey done by Forbes Home (2023) that they would cancel their service if the price rose.

When a company plans to implement a publicly unpopular price increase, it must have a thorough understanding of its customer segmentation. The Netflix pricing strategy shows success in action. For more examples, check out our Pricing Strategy Resources. And get introduced to the Insight to Action experts at an Office Hours event. We hope to see you soon.

"We continuously test new things at Netflix and these tests typically vary in length of time," Netflix spokeswoman Smita Saran told CNET. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix."

The pricing tiers previously offered by Netflix focused on allowing users to stream on multiple screens at once. The $7.99 Basic plan allows streaming on only one screen, the $10.99 Standard allows two, and the $13.99 Premium offers four.

Right now, there are reports of a few different versions of the new pricing model. One would offer the Ultra without affecting the already established plans. But Phonearena.com and Cordcutting.com are seeing some promotional materials that reduce the number of screens for Premium from four to two, and Standard to only one screen.

Netflix's statement was clear in stating that these Ultra pricing tests are just that -- a test, instead of a permanent model for all users. "Not all Netflix subscribers will see the test and the company may not ever offer the specific price points or features being tested," Saran said.

While still a relatively new and pricey improvement to TV image quality, HDR can be seen as to the difference between standard and high definition. And like the evolution of HD, many are predicting HDR will one day inevitably become as ubiquitous as HD.

Right now, though, HDR is mostly seen as a costly and inessential new feature reserved for those who can afford to become early adopters. As Endgadet proposes, this marks a shift in Netflix's strategy for getting more money out of its existing 125 million existing users. Rather than just charge everyone a little more, it appears to instead be targeting affluent users for this extra feature.

Jess is an LA-based culture critic who covers intimacy in the digital age, from sex and relationship to weed and all media (tv, games, film, the web). Previously associate editor at Kill Screen, you can also find her words on Vice, The Atlantic, Rolling Stone, Vox, and others. She is a Brazilian-Swiss American immigrant with a love for all things weird and magical.

For the 75th annual Emmy Awards, the streamer earned 103 nominations, won 22, with series like Beef making history and sweeping the competition. If you're looking for something new to watch, Netflix should be your first pick.

Depending on the plan you choose, Netflix costs between $7 and $23 per month, which is at the higher end for a streaming service, as you can see in the chart below. However, the pricier package lets you watch up to four screens at once and create different user profiles. Thanks to its sheer variety and number of new things to watch, Netflix also gives you the most bang for your buck.

Between 2012 and 2013, Netflix premiered its first original TV shows, including Lilyhammer, House of Cards and Orange Is the New Black. Today, it has a catalog of more than 1,500 original TV shows and movies, including global hits like Stranger Things, Emmy winners such as Bridgerton and The Crown, as well as Oscar-nominated movies such as All Quiet on the Western Front and Guillermo del Toro's Pinocchio.

The company launched its ad-supported tier in November 2022 for $7 per month. It's since become the streamer's most popular plan, even with the company's password-sharing crackdown in effect where you pay more if you want people outside your household on your account. The days of crowdfunding your Netflix subscription have ended.

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