[Think Insights with Google MY Newsletter] Quick Win in Mobile Marketing (Nov 21, 2013)
Think-Insights-Google-MY
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November 21, 2014 | by Bonnie Wong, Industry Analyst |
Quick Win in Mobile Marketing |
You know that internet usage has exploded over the past few years. You also aware that people behave differently when browsing on a smartphone versus a desktop. However, you have little control on your company’s or your client’s mobile assets. What else can you do to keep up with this changing consumer needs? |
The quick win solution could be as simple as enabling a click to call function in ads that appear on smartphones, according to the the findings revealed in a research study, “The Role of Click to Call In the Path to Purchase” from Google (conducted by Ipsos, an independent market research company) in 2013: |
Most importantly, Google internal data indicates that adding a phone number to mobile search ads results in an average click through rate increase of 8%. |
The click to call function on mobile ads has proven to drive millions of calls for advertisers every month. On Google platform alone, there are over 40 million calls driven by Google ads each month to advertisers around the world. Wait no further, enable the click to call function in your mobile ads today! |
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