[Think Insights with Google MY Newsletter] Understanding Malaysian Mobile Search Moments (Nov 28, 2013)

[Think-Insights-Google-MY]

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November 28, 2014

by Sumithran Danapalan, Industry Strategist

Understanding Malaysian Mobile Search Moments

Google in partnership with Intuit recently concluded a study in Malaysia to understand how consumers search on their mobile device. 51% of Malaysians consumers own a smartphone and 35% of them using it as their sole access to the Internet. It is critical for Malaysian brands to understand how this shift impacts their business. The research was conducted using a mobile app installed into 403 mobile devices with 9208 searches logged over a 14 day period.

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