[Think Insights with Google MY Newsletter] 5 Factors of Video Viewability (May 12, 2015)

[Think-Insights-Google-MY]

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May 12, 2015

by Jia Wen Chuah, Industry Analyst

5 Factors of Video Viewability Online video advertising is growing rapidly each year, and as adoption and demand increases, there’s a lot of interest in understanding video ad viewability benchmarks, for YouTube in particular. The good news is that video ads on YouTube are significantly more likely to be seen than video ads on the rest of the web. The infographic below will review 5 factors of video viewability. (source: Think with Google)

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