[Think Insights with Google MY Newsletter] Think Mobile for 2015 (Dec 12, 2014)
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December 12, 2014 | by Sumithran Danapalan, Industry Strategist |
Think Mobile for 2015 |
Thank you for attending last weeks Think Mobile event. We hope you enjoyed the event and remember the great conversations we had around engaging the mobile consumer. Over the past weeks leading up to the event we shared multiple research outcomes highlighting how Malaysian consumers have embraced mobile. . From how central the mobile device is in influencing key decisions across entertainment, utility, education and commerce, To the specific mobile ad formats that help influence and aid the consumer decision making process for your brand, Data from our internal sources further reinforces the results we are seeing from these studies. Across key consumer categories on Search & YouTube, queries are growing rapidly on mobile, Malaysian marketeers especially agencies are beginning to take the initial steps. At a recent media briefing, Deepika Nikhilender the business planning leader at Mindshare Asia Pacific said “There is a huge mismatch between digital/mobile consumption and media spend in Malaysia” (Source: DNA, 3rd Dec 2014). Marketers must re-focus to engage the connected Malaysian consumer. Cross media strategies should target consumers at the right time and place, |
But it is critical that marketers also understand how consumers are concurrently using media through multiple devices, |
Please find here key recommended resources that can help you better reach and engage Malaysians on their mobile device.
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