[Think Insights with Google MY Newsletter] Understanding Mobile Search-and-Shop Behavior (March 31, 2015)
Think-Insights-Google-MY
If this email is not displaying correctly, click here to view it in your browser. |
March 31, 2015 | by Yau Chuan Ng, Industry Analyst |
Understanding the Mobile Search-and-Shop Behavior in Malaysia This week, we will take a look at a survey conducted in Malaysia recently as a collaboration between Google and Intuit Research. If you’re the owner of a brick and mortar business, you’ve probably always wondered what happens after someone searches for and reviews your product on his/her mobile phone. Well we’ll try to answer that! |
Searches on Mobile Generate Sales More than half of all Malaysians own a smartphone. On average, Malaysians online make about 3.3 searches a day, for a variety of reasons. 50% of these searches are made with the intent of making a decision on a future purchase. Searches on Mobile Create a Strong Uplift in Visits and Sales in-Store Decision-oriented searches significantly encourages Malaysians to complete further commercial actions. Food and beverage outlets who can get their search results seen and read increase the probability of patronage by 2X. Customers are 58% more likely to visit and buy something from a store after searching and reviewing. But Stores Have to Showcase their Offering When Searches Happen... Immediately 76% of purchases happen within 5 hours of a mobile search, highlighting the importance for stores to show their offering as and when customers are searching for them. Furthermore, if stores can show their physical locations through location extensions immediately as a search result, they stand a good chance of attracting a new customer! Hope you enjoyed this week’s edition of our newsletter, and we'll see you in April! |
For past editions, visit here. If you have trouble viewing or submitting this form, you can fill it out in Google Forms. Newsletter Feedback Form (March 31, 2015) |