[Think Insights with Google MY Newsletter] Mobile - The Time is Now (Nov 14, 2014)

[Think-Insights-Google-MY]

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November 14, 2014

by Sumithran Danapalan, Industry Analyst

Mobile - The Time is Now

Malaysia boasts one of the highest penetration rates for mobile devices. 1 in 2 Malaysians own a smartphone device today. 1 in 3 say that the smartphone is their only Internet access device  Adoption will only continue to grow, with more affordable devices and innovative manufacturers entering the market. Today’s insight explores some of these emerging trends and reinforces the urgency "Now" for brands to think deeply about serving the mobile Malaysian's consumer.

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