[Think Insights with Google MY Newsletter] 4 Ways Brands Win with Programmatic (Feb 6, 2015)

[Think-Insights-Google-MY]

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February 6, 2015

by Bonnie Wong, Industry Analyst

4 Ways Brands Win with Programmatic

Programmatic is no longer just a buzzword. According to an eMarketer report, programmatic advertising is expected to to make up more than 50% of all digital display advertising worldwide in 2015 (source: eMarketer, Key Digital Trends for 2015, December 2014).

In this infographic we reveal four ways brands can win with programmatic and how some brands have successfully used it to their competitive advantage (source: Think with Google)

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