[Think Insights with Google MY Newsletter] Where, Why and When do Malaysians watch online videos? (Dec 19, 2014)

[Think-Insights-Google-MY]

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December 19, 2014

by Jia Wen Chuah, Industry Analyst

Where, Why and When do Malaysians watch online videos?

Malaysians watch online videos to explore their passions and interests. Google has partnered with TNS to find out how Malaysians consume online videos in 2014. Below are some key findings: Where? - Watching online videos has gone from a niche activity to mainstream. In Malaysia, most people watch online videos at home, while a substantial portion also watch them at work. Why? - Most Malaysians watch online videos to be entertained and inspired. Some on the other hand watch online videos to relax and escape. When? - Evening hours have always been prime time for TV viewing but according to the survey, it is also prime time for second screen consumption.

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