[Think Insights with Google MY Newsletter] Happy Mother’s Day (April 14, 2015)

[Think-Insights-Google-MY]

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April 14, 2015

by Jia Wen Chuah, Industry Analyst

Happy Mother’s Day Mother's Day is coming up on May 10th and it's time to start thinking about what to get for mom. This week, we will share some top trends around this special occasion. Insight #1: Searches for Mother’s Day related terms increased by 41% in 2014, as more people use the web as their source of inspiration. Insight #2: Mobile phone searches have become increasingly important with 50% of Mother's Day searches being carried out on a mobile phone in 2014. Insight #3: Flowers still trend as the main category of gifts for moms but cards & greetings are a close third with "Ucapan hari ibu" ranked as one of the top searched terms in 2014’s Mother’s Day.

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