[Think Insights with Google MY Newsletter] Holistic Measurement & Attribution For The Win (Jan 23, 2015)

[Think-Insights-Google-MY]

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January 23, 2015

by Huey Chin Lim, Conversion Specialist

Holistic Measurement & Attribution For The Win

Digital marketers who cares about performance should strive to look at performance holistically. Optimizing towards last click performance risk to limit future growth. Looking at performance allows business to deploy the right strategy to ensure healthy growth. This is week will be looking at two principles: Measure end to end Know what role each channel play - Explore our key findings here.

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