[Think Insights with Google MY Newsletter] Most Popular Video Ads in Malaysia (October 24, 2014)
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October 24, 2014 | by Sumithran Danapalan, Industry Analyst |
Most Popular Video Ads in Malaysia | ||||||||||||||||||||||
Google released its YouTube Ads leaderboard for the months of July-September for Malaysia. This list represents the 10 ads on YouTube that resonated most with audiences across the country over those three months. This leaderboard celebrates video ads that performed best in Malaysia, with a combination of both promotion (paid views) and popularity (organic views) determining its final position. With Hari Raya and Merdeka celebrations falling within the three-month period, it’s no surprise that six out of the ten ads were related to these two big occasions. What all the six ads do really well is tell a great, emotional story -- around the theme of unity, diversity and overcoming adversity for Merdeka; and of family, homecoming and nostalgia for Hari Raya.
The leaderboard is again dominated by ads that were born digital, with formats created specifically with YouTube’s audience in mind. If we look at the length of the videos: all 10 are well beyond 30 seconds, and in fact three are past the 7 minute mark. This shows that viewers on YouTube will watch longer videos from brands as long as there is a strong story. | ||||||||||||||||||||||
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