[Think Insights with Google MY Newsletter] Credit Card Research & Purchase Behavior in Malaysia (March 18, 2015)
Think-Insights-Google-MY
If this email is not displaying correctly, click here to view it in your browser. |
March 18, 2015 | by Jia Wen Chuah, Industry Analyst |
Credit Card Research & Purchase Behavior in Malaysia |
Following last week’s post on “The Role of the Internet in the Consumer’s Purchase Journey for Finance Products in Malaysia”, we decided to dive a little deeper this week into the behavior of credit card customers. Here are some key findings from the Google-TNS study. Insight #1: For potential credit card customers, the research process generally takes places over the course of just one week, and 80% of those that researched used the internet. Insight #2: While most credit card research are done on PC (87%), a significant amount of research are also done on mobile/ smartphone (51%). Insight #3: In Malaysia, traditional methods of purchasing credit cards are still favored among credit card customers. However, many are also receptive to acquire their future credit cards from online sources. Based on our research, 60% would intend to acquire their credit card online in the future. Insight #4: For those who are reluctant to acquire/ renew their credit card online, security concerns and the need for personal interaction are key barriers to online sign up of credit cards. |
For past editions, visit here. If you have trouble viewing or submitting this form, you can fill it out in Google Forms. Newsletter Feedback Form (March 18, 2015) |