DOWNLOAD[pdf] Sixty to Zero An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry BY Alex Taylor Online New Edition
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Book Synopsis : An award-winning journalist's insights into the auto industry, the decline of once-great companies, and the failures of management The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker?s undoing, GM?s was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM?s leadership from the privileged view of hindsight. Instead, his account enables the reader to .
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