Re: Future Mine Apps - making a case for an environmental and financial grounds for a VRM clubcard

[Chris Adams]

One reason I suggested the OCR/scanner/kiosk idea was to help form an argument for providing the data in an open format.

Once you've shown that there's an analogue hole, and put the idea of a kiosk forward, then you create an argument for switching the default format for receipts to be electronic.

If you can link a purchase to either a card (it needn't be a club card, in the same way that you can travel with an oystercard without  needing it to explicitly be linked to your identity), then having a kiosk here means you deliver the option of giving hard copies of receipts in store, while allowing for data to be stored electronically.

From here, it possible to argue for VRM on environmental and cost saving grounds (think of the paper you'd save!)

Of course the big challenges here are:

a) Out-lobbying Tesco's lobbyists when they're arguing that tying data to a single card (their clubcard) is optimal, when you're arguing that it should be on a pseudo-anonymous card that makes profiles portable across providers.

b) Convincing the other parties who don't have the market share of Tesco (nectar, wedgecard etc.) to help argue your case, that data should be personal and portable, and in control of the person generating that data.

C

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