Mexico City bicycle program pedals uphill Officials in Mexico's capital have parked
bikes in key areas and, for a fee, made them available to commuters in
hopes of making a dent in the city's aggressive car culture and
improving the air.
Illustration Omitted: Mexico City bikes.
The Ecobici program parks bikes in key spots in the capital for the
use of commuters who pay an annual fee. (Mario Guzman / European
Pressphoto Agency / February 16, 2010)
By Ken Ellingwood
March 30, 2010 | 8:53 p.m.
Reporting from Mexico City - Take a vast, teeming megalopolis where
the car is king, bicycle paths are few and motorists often seem
determined to mow down anyone not tucked behind a steering wheel.
Now try talking residents into pedaling to work every day to help the
environment.
That's the task facing Mexico City officials, who have parked hundreds
of bikes in busy neighborhoods in hopes of getting people to avoid
cars and instead bicycle to the office, class or a lunch date.
The new project, called Ecobici, is modeled on bike-lending programs
in such cities as Barcelona, Spain; Paris; and Copenhagen. Planners
hope that by saturating certain Mexico City neighborhoods with the
three-speed bikes, they can persuade residents to consider making
cycling at least part of their daily commute.
Ecobici users pay a $24 yearly registration fee and get a membership
card, which they can swipe across an electronic reader at any station
to release a bicycle. Riders have free use for up to 30 minutes and
are charged up to $3 an hour for longer intervals.
Yet it's hard to envision a steeper road for bike commuting than
chaotic, smoggy Mexico City, where 4 million vehicles joust for
position and -- this may sound familiar to Angelenos -- many residents
view riding the bus or subway as about as likely as space travel.
"A lot of people said, 'You are crazy; bikes in Mexico City?' But
we have visited a lot of cities around the world that did it with
success," said Martha Delgado, environmental secretary for Mexico
City's government. "We have beautiful weather here. We need to
recover space. We need to improve air quality."
So far, city officials have placed 1,100 bikes at 85 stations in
several busy neighborhoods near downtown. The areas were chosen as
promising proving grounds because they boast a mix of residences and
businesses.
The sturdy-looking red-and-white bikes, outfitted with a headlight and
rack for belongings, also are sprinkled along the city's premier
boulevard, Paseo de la Reforma. The bikes and equipment cost $6
million.
About 2,600 people have signed up, far from the eventual target of
24,000. But use is picking up, officials say.
On a recent day, Ivan Lemale, a 21-year-old student, pedaled one of
the city-provided bikes along a tree-shaded boulevard in the La
Condesa neighborhood as he headed to an appointment.
Lemale, a self-described environmentalist, said he was among the first
to join when the program began in February. He said he has used the
service regularly for short trips around the urban center.
Moments earlier, an aggressive taxi driver had nearly plowed into him
on the busy avenue. But Lemale was looking on the bright side.
"Bicycles and cars can coexist very well. The only thing is
respect," he said. "That is the solution."
The idea isn't fun, but function. Mexico City leaders see bike
borrowing as a key link in a public transportation chain that includes
the 4-decade-old subway and a 5-year-old express bus system, called
Metrobus, which operates on 24 miles of dedicated lanes.
The sprawling capital is too big to pedal from one end to the other on
a daily basis. But officials hope commuters use the bikes for the
first or last leg of their journeys, making it easier to rely on
public transportation rather than driving or taking a taxi.
In a city that adds 250,000 vehicles to the streets each year, the
goal of Ecobici is to increase the share of trips people take by
bicycle to 5%, from 1% now. Residents make about 30 million trips a
day.
Some people complain that the annual fee is too high. And a lack of
information has many others scratching their heads over the rows of
shiny bicycles that have popped up where coveted parking spaces used
to be.
The biggest barrier to turning capitalinos into bike commuters is what
cyclists say is the lack of a bicycling culture here. Though plenty of
brave souls get around by bike, motorists often treat cyclists -- and
pedestrians -- as irritants. Bike paths don't always connect with one
another and, in the most crowded areas, are often occupied by cars
anyway.
Mexico City officials are trying to alter that thinking.
The government of Mayor Marcelo Ebrard clears traffic from Paseo de la
Reforma and other thoroughfares Sunday mornings to make room for
cyclists and joggers. The nearly 3-year-old recreational program is
popular and has given residents a tempting taste of what a cycling
life here might feel like.
In addition, authorities recently issued a new traffic code spelling
out riders' right to share lanes with cars and requiring motorists to
slow down when passing bicycles. They envision a day when Mexico City
-- huge, tumultuous and car-centered -- hops on a bike to get
places.
"If we want to have a future," said Delgado, the
environmental secretary, "we have to open the door to bikes in
Mexico City."
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