Air India was a part
of J.R.D”s vision for India. Being India’s first true business scion, Tata was a
director at Tata Sons Limited; one of Asia’s largest industrial companies. In
July of 1932, he created an aviation department at the company; and began the
first un-subsidized (ie: no mail contract from the British) domestic air service
in India after receiving a license for through flights between Madras (Chennai)
and Karachi via Bombay (Mumbai) on October 15th, 1932.
Here are some pictures
from the Google Life archives, Hindustan Times and other resources on the
net.
Air India Flight
attendant speaks to a Sikh passenger on board the flight .Life
1946
1973 Air India Ad that
read ” Next time you fly 747 to new york, be unfaithful.” Intentionally
misleading you to think otherwise this became an instant hit with the
masses.
The Sari becomes
the official dress code for Air India
“Memories of
dark-haired beauties,” is what a traveller brings back from India, in an
advertisement published in 1970. “Long after you leave India, India will still
be with you,” the tag line reads. Guess who the model is? -Zeenat
Aman
Published by Hindustan
Times around 1997
Air India flight
attendant Monica Gilbert (L) collecting autograph of publicity dir. Qasi Isa
after flight.
Paremeswar
Godrej. Air-India’s early air hostesses set a cosmopolitan trend and
brought social acceptance for Indian women. Among the liaisons that caused a
flutter in their Air-India days were Nilu Gaekwad, Sunita Garware, Parmeshwar
Godrej, Nina Pillai and Maureen Wadia.
Stewardess Avenell
Divers says goodbye to an ascetic ascetic after flying on Air
India.
Vidal giving Air India
hostess Ruby Bharucha a few hints on grooming hair at 40,000 feet, en route form
London to New York in 1965
J. Walter Thompson
Agency Bombay ad for Air India. M. Gobhai Illustrator
Undated picture
of an air hostess welcoming a passenger alighting from a Tata Airlines
airplane.