HTML 5 To Make Online Tracking Easy

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Sanket Patel

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Dec 24, 2010, 12:36:06 AM12/24/10

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Worries over internet privacy have spurred lawsuits, conspiracy theories and consumer anxiety as marketers and others invent new ways to track computer users on the internet. But the alarmists have not seen anything yet.

In the next few years, a powerful new suite of capabilities will become available to web developers that could give marketers and advertisers access to many more details about computer users' online activities. Nearly everyone who uses the internet will face the privacy risks that come with those capabilities, which are an integral part of the web language that will soon power the internet: HTML 5.