Here is the link to send you right there: http://earth.google.com/outreach/index.html
And here is their announcement:
New Google Earth Outreach Initiative
When Google Earth launched two years ago, it was fun to see that many
people around the world used it to fly to their homes, navigate around
their neighborhoods, and explore the planet. But when, in September
2005, it was used to rescue stranded victims in the aftermath of
Hurricane Katrina, we realized that Google Earth had the potential to
be a significant tool beyond personal exploration. We began to see
public-benefit KMLs created for things like environmental protection
and global public health. A large number of non-profit groups started
contacting us, asking good questions: can Google Earth help us
illustrate our projects in a new and more compelling manner than text
and slideshows? Are there methods or tools for importing our existing
data into Google Earth? Can you tell us about any other non-profits
we've been successful at using GE to reach a new audience, raise
awareness, gain volunteers, inspire people into action, and create a
tangible impact?
We listened carefully and worked on this for more than a year, and
now, the answer is "Yes!" We're formally launching Google Earth
Outreach, a program designed to empower non-profit groups with the
resources, tools, and inspiration that they need to leverage the power
of Google Earth for their cause. This is where public service groups
can find online guides and video tutorials, inspiring case studies and
a gallery of high-quality, public-benefit KML. We are offering free
Google Earth Pro licenses to qualified non-profit 501(c)(3)
organizations. And the Earth Outreach team is also moderating a forum
to foster discussion, exchange ideas, and give technical support.
We're excited to see the birth of Google Earth Outreach, and it's
truly an honor for us to be able to support the critically important
work of these groups. As Dr. Jane Goodall said, "Only if we understand
can we care. Only if we care will we help. With Google Earth Outreach,
more people have the chance to see, to care, and then to act."