Essay format

[senrevelle]

Hey guys

here is the structure we discussed today
lets try stick with the word count because all up it adds up to 3200w

Lei, sorry you couldn't make it, but do you mind doing the recommendation, intro, conclusion part?

First draft to be made by Sunday night, so we can discuss and go through it on Monday after tute!!!!

Feel free to add in any points, change any parts etc :)

Thanks

[senrevelle]

Leo, could you also post up/email the survey results and graphs etc so we can all refer to it?
Thanks heaps for compiling that for us!

[Leo Gester]

Heya
Thanks for this, here's the data, some of it isn't in there (questions with answers as opposed to yes/no, numbers..). It's at my house will send when I get there
Cheers

2013/5/8 senrevelle <senre...@gmail.com>

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[Leo Gester]

Here goes.. That's what I got, I had to take out a few forms because they were 'patchy', lacked some data therefore didn't want to skew the overall results.

On a side note and because I know you won't be able to sleep at night worrying about my health and all, it appears that I broke one or two fingers but since I don't need them to get around I'll see you guys tomorrow. (Typing this email wasn't that easy, on the other hand <pun not intended)

Additional data:

Brand preference: 
Twinnings 9
Lipton 26
T2 8
Tetley 0
No preference 9

Other (were mentioned once or twice only, small brands and other highly specific teas) 11

Prime factor for brand preference:
Taste 21

Price 5 
Convenience 6
Origin 3
Brand name 19

Prime motivation to drink tea (or not):
+Convenience 1
+Relaxation 4
+Health 16
+Taste 9
-Price 3
-Convenience 4
-Prefers coffee 6
-Taste 19

2013/5/9 Leo Gester <leo.g...@gmail.com>

[Jimmy Zhang]

I added 2 more charts to the spreadsheet to make it more relevant to my part, for whoever is publishing the results.

[Jimmy Zhang]

This is my part on the competitor analysis of Tetley, its not perfect but with the time we have its about as good as its gonna get. If you all want to read through it and let me know about any problems

[Soojin Baek]

Looks good Jimmy..

This is my part (customer analysis), have a read and let me know if it doesnt make sense etc 

I also need more data from the survey results, i've made a note of it.. adding in 2 more graphs would be helpful

[Leo Gester]

Lei, for rec maybe mention that the large majority of Lipton in brand preferences can be related with co consumption of (sweetened) iced tea (which increases brand recognition) therefore recommendation could include bags of tea containing sugar or sweeteners as an all in one product... and maybe termed sweet tea or some specific denomination rather than black tea.

Graphs from data that was not in excel spread (the one I emailed in text):

2013/5/15 Leo Gester <leo.g...@gmail.com>

Here is the Brand pref one, not sure what data you want to put in for the second one? getting onto intro conc now.

2013/5/15 Soojin Baek <senre...@gmail.com>