Survey draft

[Leo Gester]

Here is a draft of survey questions, please read and post reviews/changes suggestions. (formatting will be different)

Age:  Gender: M / F

Preferred hot beverage: Black tea   Coffee No hot beverage Other: ................................................................
What is the basis for that preference? .....................................................................................................................................................
Brand preferred
If not the number one choice, does the individual consume black tea at all? If so/not why?
................................................................................................................................................................................................................................
If applicable, when did the consumer start/stop drinking black tea? .........................................................................................
Are there any specific deterrents/incentives involved in the consumption/lack of?
................................................................................................................................................................................................................................
Can anything be identified that would increase their consumption of black tea?
................................................................................................................................................................................................................................

[Jimmy Zhang]

i added some questions because the assignment ask what are driving consumers to consumer other drinks (hot and cold) and why, I think it'd be good when and under what circumstances they are consuming to know where/how to promote/position/distribute the product and then also looking at whether people b/w 20-30 are/would consumer premium black tea and why

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[Leo Gester]