Join the Terry College of Business Entrepreneurship Program at our next
UGA Startups event on
Thursday, November 5th at our
Terry Executive Center in Buckhead from
6pm to 8pm.
Jeff Snowden, marketing guru, will discuss the only two words that matter in marketing: customers and benefits. Jeff is an author and is a partner at
Snowden Tatarski, a brand consultancy based outside Atlanta. He specializes in the connections between the customer perspective and the delivery of brand benefits. He regularly teaches and writes on the subjects of marketing, creativity, advertising and brand management, and is featured in the advertising hall of fame at The Grady College of Journalism of The University of Georgia.